International leaders are to taking part in a major debate to make “measurement a must” for public relations and communications programmes.
The session will be a highlight of the Global Summit  on Measurement, in Bangkok in May, organised by AMEC, the International Association for Measurement and Evaluation of Communication
The special session, called Measurement and the PR and Communications Professional
– Why measurement should be non-negotiable, will involve top international speakers from China, India, the United States, Hong Kong, the Middle East, Australia, UK and US.
The AMEC Global Summit will bring together international PR leaders, PR consultancy heads, corporate communications and Non-Profit professionals in a special session to help PR and communications professionals commit to using the latest techniques.
Richard Bagnall, Chairman of AMEC, said: “After years of progress the old adversary AVE is yet again becoming a topic of discussion amongst the global communications community.
“The Barcelona Principles clearly state that it is not a valid metric, and yet still we see a demand from the market for it.  The education battle over meaningful and credible measurement is still not won, but is more critical than ever.””
Bagnall, CEO of Prime Research, UK, added: “We are hoping this special session in Bangkok will give us a further kick-start and prompt people to realise that measurement in public relations is not an option, but an absolute necessity.”
Already delegates have booked from 22 countries to attend the Global Summit in Bangkok on May 17/18. Over 50 speakers will take part.
Speakers at the Global Summit include representatives from Huawei Technologies, GE South Asia, GlaxoSmithKline, Citigroup, Microsoft, American Express, Lenovo, as well as speakers from the UK Government and the Singapore Government.
EarlyBird registration discounts are now available through the Summit website, together with a special rate negotiated at the AVANI Riverside Hotel, Bangkok, where the Summit will be held.  Accommodation can be booked on this link.