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International association for the measurement and evaluation of communication
AMEC’s International Chapters in Europe and Asia Pacific held webinars earlier this month to help professionals learn how to write winning awards entry. Full details will be made available on the AMEC website. Speakers at the European Chapter were: Barbara Bassi, Communication and PR measurement Consultant, AMEC Board Member and AMEC European Chapter Chair; Paul Hender, Head of Insights, Gorkana & Member of AMEC European Chapter Leadership Team; Lukas Frederiksen, Media Analyst, Retriever Denmark. The Asia Pacific Chapter webinar speakers were: Marion McDonald, Chief Strategy Officer, Ogilvy Public Relations and Professor Jim Macnamara, Chair of the AMEC Awards Panel and Associate Dean (Engagement & International), Professor of Public Communication, Faculty of Arts & Social Sciences, University of Technology Sydney and Aseem Sood, CEO, Impact Research & Measurement. AMEC’s North America Chapter will hold a “how to win” webinar on Thursday January 26. Our presenters will be Jeni Chapman, Principal at Insights and Impact Consulting and Johna Burke, CMO, Burrells Luce. See the Webinar below.