London, April 19, 2016 – AMEC, the fast growing Association for Measurement and Evaluation of Communication, today announced the finalists in the 2016 AMEC International Communication Effectiveness Awards.
The Awards aim to promote best practice in communication planning, research and evaluation. This year saw the largest number of entries yet, with a 21% increase over last year from companies’ in 17 countries. The entries were judged by a panel of international PR and communications professionals.

The winners will be announced at the AMEC Awards presentation event in London on the evening of Thursday 16th June. For more details, go to www.amecawards.com

Categories for Media Intelligence, Research & Insights Companies

Most impactful client recommendations arising from a measurement study
Argus de la Presse for Peugeot – Launching the 308 GTI
Buho for Manolo Duque – Primero la Gente (People First)
CARMA for Jaguar Land Rover MENA – Media segmentation to achieve target KPIs
Commetric for International Diabetes Federation (IDF ) – “Using PR research to inform policy, positioning and stakeholder engagement”
Gorkana/Cision for Cleveland Clinic
Isentia for Y&R New Zealand – Big Change Starts Small
Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Mediastow for Abu Dhabi Racing – Social Media Evaluation (UAE Racers)
Mediastow for Samra Jewellery – UAE Jewelry Media Exposure
PRIME Research for AbbVie – Hepatitis C: Communicating the cure
Best measurement of a consumer campaign
Argus de la Presse for Peugeot – Launching the 308 GTI
CARMA for Toyota Lexus Middle East – Toyota Land Cruiser Launch
CARMA/SOCIALEYEZ for Canon Middle East & Africa – EOS 750D #ComeSeeMyArabia
CARMA/SOCIALEYEZ for Tim Hortons – Tims Treats
Gorkana /Cision for Cleveland Clinic
Isentia for Mars Petcare – Accentuating the Positives of Pet Ownership in Australia
Best measurement of a not-for-profit campaign
Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Isentia for Mission Australia – #NoticeUS – Family Homelessness Awareness Campaign
Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
Publistat for Jan-Willem Wits / Stichting Straatnieuws Utrecht (SSU) – Interviewing Pope Francis
Best measurement of a public sector campaign
Acceso – Election talks tracking
Evidence (Manning Gottlieb OMD) for HM Revenue & Customs – Self Assessment 2014/15
Gorkana for Department for Culture, Media and Sport (DCMS)
Gorkana for NHS Blood and Transplant
Infomedia for an anonymous client
Isentia for Y&R New Zealand – Big Change Starts Small
Best measurement of a business to business campaign
Commetric for EY – Commetric and EY: Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Gorkana for Zurich
Newton Media for Czech National Bank – Winning the Monetary Policy Debate
Best use of integrated communication measurement/research
Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
Gorkana for NHS Blood and Transplant
Interfuse Communications Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Assess Lead-Generation
Ketchum Global Research & Analytics (KGRA) for Clorox – When Things Go Viral!

Categories for PR Consultancies and In-house Communications Teams

Most effective consumer PR campaign
Beattie Communications for Specsavers – Twiggy for Aurora
Cohn & Wolfe London for Colgate-Palmolive – Colgate Max White Expert White Launch
Golin for First Great Western – Return to Great Western Railway
Howorth Communications/Ogilvy PR Australia for Ancestry – Ancestry DNA
Ogilvy PR for Tommy Hilfiger – How We Helped Tommy Hilfiger Score the Perfect Touchdown in China
Pegasus for Thornton & Ross – Helping those with eczema to manage better
Porter Novelli London for Almond Board of California – The Almond Board of California Snack Happy Challenge
Red Consultancy for Federation of Bakers / Flour Advisory Bureau – Carbs Before Marbs
Red Consultancy for Heathrow – Stephen Fry’s Guide to the UK
Red Consultancy, Leo Burnett London and Aiken PR for McDonald’s – McDonald’s ‘Better Play’ grassroots community football programme
Red Consultancy for RNLI – Keeping the RNLI on the water
Westminster City Council and Westco Trading Ltd – A marriage made in heaven: cementing Westminster as the nation’s weddings and civil partnerships capital
Most effective B2B PR campaign
FleishmanHillard for SAP – Run Simple
Howorth Communications/Ogilvy PR Australia and The Factuary for SAP Australia – “Mining Australia’s digital experience gap with SAP: a world-first study”
LEWIS for SAS – Unlocking the value of data How LEWIS delivered measurable business impact for analytics leader, SAS UK & Ireland
Ogilvy PR for Canon – A Printer for Heroes
Best campaign in the public and not-for-profit sectors
Department for Business, Innovation and Skills (BIS) – Business is GREAT Britain
Department of Health – Time to Change
Department of Health, Public Health England and NHS England – Stay Well This Winter – an integrated measurement approach
Intelligent Conversation for United Kingdom Homecare Association (UKHCA) – Save our homecare: a social media petition
Met Office – Naming Our Storms
NHS Blood and Transplant – Better Left Unsaid
NHS Blood and Transplant – Missing Type
National Institute for Health and Care Excellence – Menopause – Women don’t need to suffer in silence
Ogilvy PR Australia for Al Jazeera English – The release of Peter Greste
Oglivy PR, Beijing for VisitBritain – CH Visit Britain Campaign
Two Social for Mission Australia – #NoticeUs Campaign
UNICEF – Missing Childhoods and #BringBackOurChildhood
University of Technology Sydney (UTS) for Multicultural Health Communication Service (MHCS ) – Evaluation of the Pink Sari Project
Westminster City Council and Westco Trading Ltd – Bringing Superfast Boardband to the City of Westminster

Categories for all (Media Intelligence, Research & Insights Companies / PR Consultancies and In-house Communications Teams)

Best multi-market reporting
CARMA for Audi Middle East – Audi PR measurement report upgrade
CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Gorkana / Cision for Ricoh
Gorkana for Leading technology company
Gorkana for Newmont Mining
Gorkana for Zurich
Meedius International Oy for Coca-Cola (Central South-East Europe region) – Pocket Analysis for Executives
PRIME Research for AbbVie – Hepatitis C: Communicating the cure
PRIME Research for Honda Motor Europe – Launching Honda into the European SUV market
Retriever for Maersk Group
UNICEF for – UNICEF Measurement Framework – A Year of Learning
Innovation Award for new measurement methodologies
Acceso – Election talks tracking
Barbaricum LLC for U.S. Army, Office of the Chief of Public Affairs – Meet Your Army: A New and Improved Toolbox to Measure Army Outreach
CARMA for Samsung Electronics, MENA HQ – Samsung MENA CEM Analysis Report
Commetric for International Diabetes Federation (IDF )- “Using PR research to inform policy, positioning and stakeholder engagement”
Ex Libris MRA for VimpelCom Ltd – “Who are these people?”: Determining Sociological Trends by Applying Media Measurement Tools
FleishmanHillard Fishburn under the Omnicom agency group
Kantar Media GmbH (Germany) for Vodafone GmbH (Germany) – Leveraging on the challenger position: Qualitative Impact Measurement and Meaningful Benchmarking for Vodafone
Ketchum Global Research & Analytics (KGRA) for Cleveland Clinic – Strategic Communications 2.0
Ketchum Global Research & Analytics (KGRA) for U.S. Farmers & Ranchers Alliance – Why Sustainability Matter
Mediastow for Embraer / BASF – PR ROI System (RIPE)
Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox
OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips
Best use of social media measurement
1000heads for Currys PC World – A British take on Black Friday
Blue Marble Enterprises, Inc. for South Metro Fish & Rescue – Engaging the Right Audience
CARMA for Landmark International – Landmark International report
FleishmanHillard Fishburn under the Omnicom agency group: OneVoiceConnect for Philips – Designing Social Systems of Insight for Philips
Gorkana for UNICEF and Bill & Melinda Gates Foundation – UN General Assembly
Isentia for Harbour City Estates Limited- Where’s Wally? – The Happiness Hunt Project @ Harbour City
NHS Blood and Transplant – Better Left Unsaid
Ogilvy PR for Mozilla Firefox – Connecting Content to KPIs: Defining a Data-Driven Strategy for Mozilla Firefox
PR News Partners for Comunica – Real Time PR
SOCIALEYEZ/CARMA for Dubai Holding – Dubai Holding Analysis Report
Plain English Award for simplicity in campaign effectiveness measurement and reporting
CARMA for Toyota Lexus Middle East – Toyota Lexus Weekly Dashboard
Isentia for Y&R New Zealand – Big Change Starts Small
Meedius International Oy for Coca-Cola (Central South-East Europe region ) – Pocket Analysis for Executives
Ogilvy PR, Shanghai for Jala Group – Anti Tomorrow. Live Young
Best use of a measurement framework
Gorkana for Newmont Mining
Interfuse Communications & Digital Research and Analytics for Hewlett Packard Enterprise – HPE Matter: Using Digital Analytics to Drive Lead-Generation
Ketchum Global Research & Analytics (KGRA) for General Mills – Standardizing PR Measurement Across Multiple Brands
UNICEF – UNICEF Measurement Framework – A Year of Learning
University of Technology Sydney (UTS) for NSW Department of Premier and Cabinet – Evaluation of the ‘Stoner Sloth’ Cannabis Campaign

Best use of measurement for a single event
Commetric for EY – Media Evaluation of EY as a thought leader in the Entrepreneurship conversation
Infomedia for FINANS – CEO Superbrands
OneVoice Connect for Philips – Developing Philips’ Integrated PESO Content Strategy for the 2016 World Economic Forum
Ornico for The CEO SleepOut Trust – The CEO SleepOut – Rise to the challenge
PRIME Research for Honda Motor Europe – Launching Honda into the European SUV market
Publistat for SSU – Interviewing Pope Francis

Special Awards

Young Professional of the Year
Allison Adams, Research & Analytics Lead EMEA; Insight & Planning Lead, London, FleishmanHillard Fishburn
Timothy Gan, Senior Social Media Research Analyst, Isentia
Marni Zapakin, Senior Project Manager, Ketchum Global Research & Analytics
Communications Research & Measurement Company of the Year
To be announced on the night of the AMEC Awards presentation.