Measurement Week is a key element of the Global Education Programme. The session will explain how you can help and ask you to be creative and generate new ideas to take away!

Creative leader: Andy West, Group Chief Development Officer, Hotwire.

Representing the International Chapters:

Allyson Hugley, Executive Vice President, Measurement, Analytics and Insights, Weber Shandwick & Co-Chair, AMEC North American Chapter.
Marion McDonald, Managing Director, Strategy & Measurement, Asia Pacific, Ogilvy Public Relations, Hong Kong and Chair, AMEC Asia Pacific Chapter.
Kelly M. Stepno, Lead Associate, Booz Allen Hamilton.