Richard Bagnall, Chair, AMEC Social Media Measurement Committee and Don Bartholomew, Senior Vice President, Digital and Social Media Research, Ketchum.

• Share an exploration of a variety of possible social media models and approaches
• Recommendations of one or more models that build on the valid metrics framework, but take into account the specific dynamics of social media.
• Demonstrate how the model(s) are operationalized with metrics and how they are used in the development of social media measurement programs.