• The importance of measurement insights in driving communications change.
• What are the communication lessons to be learned from China’s success model in developing as a global leader?
• How are companies using data, measurement and insights in new ways in Asia?
• The challenge to encourage PR professionals in Asia to move from outputs to outcome based measurement and insights.

Speakers
John Croll, CEO, Isentia
Elaine Ng, Head of Communications, ASEAN Pacific, Philips
Fritz Quinn, Vice President, Public Affairs and Communications, Asia, American Express
Question & Answer session