Posts

AMEC Measurement Month – A showcase of best practice

Through November 2024 we will celebrate AMEC Measurement Month.…

Tackling GDPR compliance when handling data for communication

For many communication professionals, the EU’s General Data…

What Henry V can teach us

What Henry V can teach us about persuading clients to abandon…

Putting Planning at the Heart of Measurement

There’s something pleasingly ironic about November being AMEC…

How do you build an agency measurement and evaluation practice from the ground up?

Measurement. It is a fundamental part of almost every brief we…

European Members Fireside Chat

As the AMEC community assembles for Measurement Month 2019, our…

Five behavioural ‘nudges’ to help drive culture change in your organisation

Let’s be honest: change is hard. Whether it’s keeping…

Three measurement myths debunked

What’s stopping you doing measurement? According to the…

How PR can play a major role in commercial measurement and attribution

Contrary to popular belief, PRs can and should play a major role…

4 Copyright Intersections; Risk, Requirements, Responsibility, Redux

By Dan Schaible, Schaibleintell Consulting 1 - The intersection…

How to move teams away from AVEs or impressions?

“We need AVE” or “we need the impressions number” …in…

How do you persuade clients (especially those with modest resources) to invest in measurement and evaluation?

AMEC MM 2019 BLOG - Rick Guttridge, Co-Owner and Managing…