Posts

Making measurement resolutions stick
Allison Spray, Managing Director, Data + Analytics at Hill+Knowlton…

Begin with measurement and analytics
Nicole Moreo, Senior Vice President, Analytics, Ketchum Inc
One…

Pitching for PR measurement investment
A PR manager stands before her assembled board members.
“I’d…

What Henry V can teach us
What Henry V can teach us about persuading clients to abandon…

Putting Planning at the Heart of Measurement
There’s something pleasingly ironic about November being AMEC…

Five tips for measuring on a shoestring budget
We can all agree that measurement and analytics are essential…

How do you build an agency measurement and evaluation practice from the ground up?
Measurement. It is a fundamental part of almost every brief we…

Five behavioural ‘nudges’ to help drive culture change in your organisation
Let’s be honest: change is hard.
Whether it’s keeping…

Manchester PR agencies collaborate in global knowledge sharing push
MANCHESTER PR AGENCIES FIND COMMON GROUND IN GLOBAL INITIATIVE
Three…

Three measurement myths debunked
What’s stopping you doing measurement?
According to the…

How PR can play a major role in commercial measurement and attribution
Contrary to popular belief, PRs can and should play a major role…