SPEAKERS Amrita SidhuManaging Director - Medianet With over 18 years of experience in business strategy, growth, and relationship management across media sectors, Amrita is the Managing Director of Medianet, as well as a proud board member of the prestigious global body for communication measurement, AMEC. In her current role, Amrita leads the business strategy, operations, and commercial performance of Medianet — a leading platform that provides media intelligence, PR, and communications solutions to clients across Australia and New Zealand. Amrita has significant experience and success as a senior executive leader in technology and digital services enterprises, having served as GM Asia for Tigerspike, a technology agency that builds enterprise-level digital solutions, and as Global Head of Commercial and Partnerships for VMG, a SaaS social media solution. Aseem SoodCEO - Impact Research & Measurement Pvt. LtdAseem, a dog lover, is currently the Chief Executive Officer at Impact Research & Measurement Pvt. Ltd. a firm that offers integrated media insights. He is also the Chairman of The International Association of Measurement and Evaluation of Communication. In 2017 he was honoured with the AMEC Lifetime Fellowship Award for his contribution to the Industry. Prior to Impact, Aseem worked with McKinsey & Co. as an analyst. At McKinsey he worked with clients in Europe, US and China, helping them improve their operations’ effectiveness in the domain of purchasing and supply management. He also worked in McKinsey & Co.’s Business Technology Office (BTO) practice, a special initiative of McKinsey & Co. that offers technology consulting services. Aseem holds a Post Graduate Degree in Business Administration from International Management Institute, India and a Bachelors Degree in Business Studies from University of Delhi, India. Aseem spends his free time playing with new electronic gadgets/ softwares; helping friends choose the right gadgets; listening to music; or connecting with old friends. Britnee LongDirector - Digital Communications and Corporate Affairs - PwCSession: Beyond Metrics: How Communications intelligence is driving business impact at PwC Brittnee Long is the Digital Communications and Corporate Affairs Leader at PwC. A PRWeek Dashboard 25 honoree and an award-winning communications leader, Brittnee has been recognized for her work in using data and technology to transform communications measurement and strategy. She architected PwC’s first-ever Performance Communications team and built the team's first ever Commtech strategy, pioneering the use of intelligence-driven insights to enhance communications strategy and counsel. Under her leadership, the team is modernizing communications strategy with emerging technology like Gen AI, evolving digital channels, and delivering decision-centered insight, enabling communicators to drive meaningful business outcomes. Bruce DavidsonCEO - MedialityMediality CEO Bruce Davidson is a journalist and entrepreneur with more than 40 years media experience. He oversees several businesses in the Mediality stable, including leading media intelligence business Medianet, which provides media monitoring, insights and analysis, press release distribution and media contacts in Australia and New Zealand. Bruce worked as a journalist in regional, community and national newspapers, including senior editorial positions at metropolitan title the Sun News-Pictorial in Melbourne. In 1991 Bruce formed Pagemasters, a page-ready solutions provider, and built the business to a vital supplier to all major print titles in Australia. In 2002, Pagemasters was acquired by the national news agency AAP and Bruce stayed on as Managing Director until his appointment as AAP CEO in 2010, which he held for 10 years. After the sale of the AAP Newswire in 2020, Bruce was appointed CEO of Mediality, which continues the Pagemasters operations, Medianet and horse racing data supplier Mediality Racing. Camille RaymondHead of Communication Intelligence Unit - OECDAt the helm of OECD's Communication Intelligence Unit, my strategic expertise in stakeholder relations and communications strategy has been pivotal in shaping public discourse on policy priorities. Our team's dedication to evidence-based strategies has significantly strengthened the OECD's policy impact. My leadership extends to spearheading innovative digital communication initiatives, including social media activation and influencer engagement. With a focus on creating a central listening and monitoring hub, we've enhanced the organization's engagement with key stakeholders, ensuring our messaging resonates on a global scale. Caroline FailletManaging Director - JinSession: The new communication KPIs enabled by the hybridization of data and generative AI Caroline Faillet has been a pioneer in social listening in France for 20 years and, more broadly, in the collection of digital data (search, analytics, media, and social media) to understand public opinions and behaviors. She teaches impact measurement strategy at HEC, France's top business school, and has published several books (in French) on the subject. Today, she is introducing a new methodology for measuring the impact of communication, called Impact Factor, which leverages artificial intelligence to define new types of KPIs. Her advancements seem highly valuable to share. Claire PimmDirector, National Resilience Communications - UK GovernmentSession: Broadcast redefined: how organisations are using audio visual communications to reach and engage with audiences effectively Claire is a senior strategist, marketing and crisis communications expert and AMEC board member who delivers results. She is an experienced senior leader with professional expertise in strategy, crisis and reputation management, communications, marketing, media relations, public affairs, campaigning and stakeholder engagement. Claire has a proven track record of advising senior stakeholders and delivering results under pressure through 25 years working in national and local government and in the charitable sector. Dan BrahmyCEO & Co-Founder - CyabraDan Brahmy is the CEO and co-founder of Cyabra, the industry leader in AI-powered disinformation detection, helping Fortune 500 companies and top brands safeguard their online reputation. A visionary entrepreneur, Dan has pioneered Cyabra's fight against AI-driven disinformation, leveraging cutting-edge technology to expose fake profiles, harmful narratives, and manipulated content. He has advised corporate executives and regulators on mitigating digital risks, positioning Cyabra as the go-to platform for brand protection and crisis management. Before founding Cyabra, Dan honed his expertise at Deloitte Digital and Google, gaining deep experience in digital innovation, cybersecurity, and strategic intelligence. As CEO, Dan has led the company to become an essential tool for brands, agencies, and governments, earning Cyabra recognition as one of Wired’s Hottest Startups and LinkedIn’s Top Startups. Darryl SpareyCo-founder - Hard NumbersSession: AI and reputation: What you need to know about earned and owned media, and its impact on what Large Language Models (LLMs) are saying about your brand My most important job is that I'm father to my two beautiful children, Hudson and Halia. My less important, but equally time-consuming job, is that of Co-Founder of Hard Numbers, the AMEC, CorpComms, PR Moment, PRCA, CIPR and UK Agency of the Year Award winning, performance-driven communications consultancy. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. I spent most of my professional life in the media intelligence industry at Precise (now Onclusive). I'm a Fellow of both the PRCA and CIPR, a CIPR Chartered Practitioner and member of AMEC. David CantorDeputy Director, Measurement and Insights - Gates FoundationSession: From Data to Impact: Using Insights to Shape Reputation Campaigns David Cantor leads a team that manages bodies of work in areas that include tracking the foundation’s reputation, traditional and social media monitoring, communications evaluation, and insights to support foundation communications. He previously built the foundation’s Global Policy and Advocacy Measurement and Insights team, as well as the U.S. Policy, Advocacy, and Communications strategic analytics portfolio. David has more than two decades of experience in qualitative, quantitative, and cutting-edge research methodologies, working with major foundations, nonprofit organizations, political candidates, ballot initiative campaigns, labor organizations, and large corporations in the U.S. and globally. David joined the foundation from the Glover Park Group (GPG), where he led the research team and the firm’s education practice. His work at GPG focused on translating research insights into messages and advocacy strategies. Earlier, he was vice president at Lake Snell Perry & Associates, where he worked on political campaigns across the country and led the environmental and health care policy research teams. He also designed, managed, and analyzed the prestigious bipartisan Battleground Poll. David has a B.A. in history from Williams College and a Ph.D. in government and politics from the University of Maryland, College Park. Dimitar MitrevCEO - MI Brand DistilleryDimitar is a highly effective management professional who is excellent at streamlining operations to decrease costs and promote organisational efficiency. He believes that the people-oriented management approach is the key to every organisational success, and along with my personal and professional values, it has allowed him to make tough but successful decisions in critical situations. Errick TownsDirector, International Affairs - PageErrick Towns, Director of International Affairs at Page, leads global expansion initiatives and executive education programs while cultivating relationships with C-suite communications executives. With 12+ years in association management, Towns directs high-profile international conferences and events. He holds a BS in Marketing from Morgan State University. Hayley PetersStrategy and Planning Director - Smoking Gun PRSession: Lessons from the epic saga of Nemesis Reborn Strategy Director at Smoking Gun with over 20+ years PR experience leading teams to deliver award winning campaigns for big brands including Alton Towers and Philips. Responsible for shaping the strategic comms for clients - Hayley leads the new Intention Unit at Smoking Gun - a powerhouse division, combining strategy, creativity and channel mastery with an editorial mindset, to deliver best in class strategic storytelling which turns audience attention into intention. Hayley is also a passionate teacher and leads the Juice Academy's first industry-lead PR apprenticeship programme. Ilia KrustevCEO - A Data ProIlia Krustev most recently led the creation of Updata One, a new way data companies collaborate to make sense of information for today's decision-makers. All four individual brands, A Data Pro, Identrics, SeeNews and Perceptica, offer different types of expertise. Ilia has an MBA from Cotrugli Business School, a certification in Global Management and Leadership from Ritsumeikan Asia Pacific University, and specialise in SME Human Resources Development at Tokai University. He has a strong passion for entrepreneurship and innovation with wide-ranging business interests and is an advocate for sustainable and innovative business practices and supporter of the startup ecosystem in the SEE. Since 2017 he has been part of the Managing Board of the Bulgarian Association for Innovation, Business Excellence, Services and Technology (AIBEST, formerly BOA), and since 2019 - it's Chairman. Iskren LilovHead of Marketing & Communications - RuepointSession: PR Of Tomorrow: From A Linear To A Cyclical Approach Iskren Lilov is the Head of Marketing and Communications of Ruepoint – a global media intelligence company part of the Muck Rack family. He is responsible for overseeing the brand marketing activities, external communication, events and strategic partnerships of the company. Iskren is the author of the Circular Marketing Model™ that offers a paradigm shift for marketers in the age of AI, replacing the classic understanding of the funnel with a sustainable circular model. As one of the leading young voices in the industry, Iskren is also an author, consultant, and university-level lecturer in B2B marketing, branding, and strategic communications. He is leading the AMEC Comms Taskforce and maintains an active role in collaborative initiatives throughout the media intelligence and communication industries. Prior to his current role, Iskren has experience in marketing, PR, and event management in the NGO and cybersecurity sectors. James CrawfordManaging Director - PR Agency OneJames founded PR Agency One, which since its launch in 2012 has put measurement at the heart of what it does. PR Agency One’s proprietary evaluation system OneEval predates the AMEC framework and has since been developed into three distinct products that focus on three areas Commercial, Reputation and Brand. His personal interest is in commercial attribution. James is an expert in Google Analytics and tracking commercial outcomes. He saw AMEC develop the framework and instantly recognised the approach, as in many ways it mirrored his own products in OneEval. PR Agency One adopted the language of the framework into the product and pushed forward with the development of the three products as wanting to remain ahead what is seen as the minimum standard that the industry should operate at. You can find out more about this offering here. James wants the rest of the industry to do the same and try and push the envelope – be they the smallest freelancers and independent agencies, or the biggest global network groups. Jim MacnamaraPhD, FAMI, CPM, FAMECSession: Reset Analysis and Public Communication to Change the World Input, Outputs, and Outcomes for Public Policy Jim Macnamara is a Distinguished Professor in the School of Communication at the University of Technology Sydney, a Visiting Professor at the London School of Economics and Political Science, a Visiting Professor at the London College of Communication, and Chair of the AMEC Academic Advisory Group. His latest book, Public Communication and Public Policy, is his 20th. His other books include Evaluating Public Communication: Exploring New Models, Theories, and Best Practice and two books on organizational listening. Before joining academia, Jim was the founder and CEO of CARMA International (Asia Pacific). Johna BurkeCEO and Global Managing Director - AMECJohna has more than 30 years of experience in PR, communication, and marketing. Leading the PR and investor relations efforts at a Fortune 500 company provided first-hand experience in the challenges and trials of PR professionals. During her career, Johna has managed regional and national business lines, including responsibility for production, sales, HR, finance, and the overall client experience, which further developed her understanding of P&L and the impact of communication. Her success and expertise give her unique experience and perspective, making her a tireless advocate of tying communication efforts to business results. Johna is a PR News Measurement and ICCO Hall of Fame member, AMEC Fellow, PRCA Fellow, and Diversity Action Alliance (DAA) Supervisory Committee member and serves on the IPR Measurement Commission and recently was awarded the Jack Felton Lifetime Achievement Award from the IPR. Johnny BentwoodGlobal President, Data & Analytics - GolinJonny Bentwood is an innovative leader with 25+ years of experience in communications. He heads data and analytics globally at Golin, where he has put data at the center of communications. Jonny has worked with global clients, providing counsel for companies such as YouTube, Unilever, and Walmart. He has created award-winning analytic and measurement tools and is a regular speaker on analytics. Jonny is based in London and is a devoted father to twin boys and a princess. Kevin RuckCo-Founder - PR AcademyKevin teaches professional internal communication qualifications. He is the editor and co-author of 'Exploring Internal Communication' and a member of the Editorial Advisory Board of the Journal of Communication Management. He also lead the Internal Communication Research Hub (ICRH) European Affiliate Group. Kyle MasonHead of External Monitoring, Corporate Relations - Shell plcKyle leads global external monitoring for Shell’s Corporate Relations function. In his role, Kyle delivers reputation insights to multiple stakeholders across Shell’s global operations. Prior to joining Shell, Kyle was Head of Automotive for Prime Research. Kyle’s combined agency and client-side experience gives him a unique perspective on how data is used and valued by Europe’s biggest company. Kyle was named one of the top 5 brand leaders in Social Media Intelligence by the SILab in 2024. Larry DeGarisExecutive Director - Medill Spiegel Research CenterSession: Paths to Purchase: How communications drive sales and revenue Larry DeGaris is the Executive Director of the Medill Spiegel Research Institute, where he directs applied research projects in marketing communications to improve marketing communications practice. The winner of AMEC's inaugural SAREC scholarship, Larry is an expert in measuring the effectiveness of sponsorship-linked marketing communications. Lisa TamSenior Lecturer in Advertising & Public Relations - Queensland University of TechnologyLisa is an Australia-based researcher-educator in strategic communication. She is currently a Senior Lecturer in Advertising and Public Relations at the QUT Business School. After she received her Ph.D. in communication from Purdue University in the US in 2015, she has embarked on a rewarding career journey in academia. Lisa has worked with academic and industry colleagues (a) to conduct research that makes an impact on the industry and on society and (b) to develop the most up-to-date teaching materials for the future leaders of the communication industry. Lisa is a mixed methods researcher. She conducts research from both organizations' and stakeholders' perspectives. She has published 42 journal articles, 8 book chapters, 5 industry blog posts, and 3 industry reports. Lisa has worked on 6 externally funded projects and have delivered 9 presentations to industry stakeholders. She has also led research teams and have published with more than 40 colleagues in Australia and internationally, including students and industry practitioners. Her research has received 4 Top Paper awards and has been cited in policy advisory documents. Lisa is an industry-focused educator. She develops authentic assessments that require students to undergo the same thinking and working processes as industry practitioners. Lisa has taught numerous university-level units in Hong Kong, the US, and Australia. At QUT, she has taught a first-year introductory unit in public relations and a third-year work integrated learning unit in digital marketing, Lisa is a Fellow of Higher Education Academy (FHEA) and an Associate Fellow (AFHEA) (Indigenous Knowledges). Lisa is currently serving on two committees within QUT. Externally, she is an Associator Editor for the Journal of Public Diplomacy and on the Editorial Board for the Journal of Marketing Communications and she previously served as Secretary of the International Communication Association (ICA) Public Relations Division. Lisa KaplanFounder & CEO - AletheaSession: Protecting People, Information, and Reputation in an Evolving Digital, Political, and Regulatory Environment Lisa Kaplan founded Alethea in 2019 to help customers navigate the new digital reality and protect against online risks stemming from disinformation, foreign influence operations, and social media manipulation. Under Kaplan’s leadership, the Alethea team has built the market leading solution to detect threats to market capitalization and shareholder value, brand and market reputation, physical safety of executives, and overall business continuity. Kaplan has briefed US, NATO, EU, and G-7 policymakers on these topics and was named by Forbes Technology Council as one of the Cyber Security Founders to watch in 2025. Magdalena HoranskaCEO - Newton MediaNEWTON Media CEO, leading provider of media intelligence and market research solutions and speech to text solutions in Adriatic region (Slovenia, Croatia, Serbia, Montenegro, Bosnia and Herzegovina, Northern Macedonia, Kosovo, Albania) and Ukraine Maggie WestStudent at University of Tennessee Mary Beth WestSenior Strategist - Fletcher Marketing CommunicationsSession: Tackling the #PRethics of Organizational Gaslighting Mary Beth West is founder of The #PRethics Community on LinkedIn. She published in 2023 the most wide-ranging analysis of global PR ethics codes in the history of the industry. Mary Elizabeth GermaineChief Data and Strategy Officer - Ketchum AnalyticsSession: End to End Data Integration Mary Elizabeth leads Ketchum’s research, measurement and analytics sector, Ketchum Analytics. Since joining the agency in 2001, she has been instrumental in growing the business from a handful of team members to well over 60 in 12 cities globally today. With more than 20 years of experience as a marketing and communications researcher, Mary Elizabeth counsels clients on how to make the best use of data and analytics and derives insights to develop, measure and optimize strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools, including those used for measurement, audience profiling, strategy and creative testing, optimization, as well as the agency’s strategic planning process among others. Her remit is to infuse data and analytics across all aspects of the Agency’s work. Her background is in the area of corporate reputation research. When she first joined Ketchum, she launched and managed Ketchum Reputation Lab which back in the day, was a proprietary specialization of the group. In the Lab, the team used analytics as the basis for the development of corporate reputation programs. Work in this space includes the following clients: Takeda, Janssen, Novartis, NBCUniversal, Kohler, Hilton Worldwide, Michelin, Dow, ConAgra, White Wave Foods, Best Buy, Newmont, Genentech, Sears, Nokia, and Cox Communications. Most recently, working in tandem with the chief innovation officer at Omnicom Public Relations Group, Ketchum’s parent company, and a team of leaders across the OPRG network, Mary Elizabeth co-developed omniearnedID™, a patent-pending precision communications platform that is transforming the industry. Ketchum considers it the missing link, which is elevating PR and earned media to its rightful place of prominence in the C-suite and leap-frogging Ketchum ahead of its competition, many of whom are still lagging in meaningful incorporation of data and analytics in a consistent framework. Mary Elizabeth is a thought leader within the research space, and regularly speaks about data and it's use within communications at various conferences and events. She is a global board member of AMEC and leading industry group that focuses spotlighting the role of data in PR/Comss. She recent speaking engagement include speaking and moderating panels at AMEC’s Global Summit, regular speaking engagements with PRSA, including PRSA ICON, PRWeek and Ragan Communications Conferences among others. Prior to joining Ketchum, she was a Senior Project Manager at Roper Starch Worldwide. While at Roper she worked in the Public Affairs division managing custom research for a variety of clients. She was also responsible for the design, analysis, and reporting of the Fortune/Roper Corporate Reputation Index. She also worked as Senior Project Director at Capstone Research where she managed sales tracking studies for tobacco and food companies. These studies looked at how various promotions and point of sale/purchase materials affected overall sales. She received a B.A. in Psychology and History from Rutgers University, New Brunswick, NJ. Matt OakleySVP, Analytics and AI - HotwireSession: Broadcast redefined: how organisations are using audio visual communications to reach and engage with audiences effectively Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as SVP, Analytics and AI, he leads the data, analytics, and AI function for Hotwire across the global consultancy. Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire's long-term data strategy and vision, and more. Matt currently sits on the global board of AMEC and is co-chair of its Agency special interests group. Formerly, he worked for McDonald Butler prior to its acquisition by Hotwire for just over ten years. Maya KolevaDirector of Research & Insights - CommetricSession: Fairy tales and horror stories: applying genAI-based solutions to answer real client research questions Maya Koleva is a fourth-term AMEC International Board Director and is active in the Education Commission - with strong passion for capacity building, education and knowledge sharing. As Director of Research and Insights at Commetric, she defines the methodologies when it comes to sophisticated measurement programs, integrated communication evaluation and finding the best approach to complex and tricky research questions. She works closely with the technology and data science teams in Commetric, and works directly with strategic clients on analytics and insights needs. Maya holds a PhD from Sofia University’s Faculty of Journalism and Mass Communication and MA degree in Public Policy from Central European University. Mazen NahawiPresident - News GroupMazen Nahawi is the President of News Group, an organization dedicated to strengthening client communications across the Digital and PR Industry. The organization includes several strategic businesses, including CARMA, a global media intelligence leader; SOCIALEYEZ, a digital engagement agency; and Interactive Ltd, a software development company focused on eGovernment services. With over 25 years of experience, Mazen’s leadership provides meaningful results in Media Monitoring, Analytics, Communications, Media Strategy, and Reputation Measurement. As a thought leader on a range of topics at the cross-section of media, technology, and communications, Mazen has been featured extensively in mainstream and trade media, including the likes of New York Times, PR Week, and Campaign Middle East. He has spoken at numerous industry leadership conferences, including MEPRA Leadership Majlis KSA, Zayed University NAC – Use of Technology in Media, IPR Research Symposium in Dubai, European Communication Summit 2018, and The Circle 2018 in Lisbon, Portugal. In 2007, Mazen launched the Middle East PR Measurement Summit, an event that brings together the brightest minds in PR and measurement. In September 2024, Mazen was named one of Arabian Business’s “100 Most Inspiring Leaders,” cementing his role as a key influencer in the media and PR industry. Natan EdelsburgChief Partnerships Officer - Muck RackNatan Edelsburg is the Chief Partnerships Officer at Muck Rack, the software platform that enables thousands of organizations including Google, International Rescue Committee, Golin and Duolingo to find the right journalists to pitch, report on media coverage and prove the value of their work. In this role, Natan is responsible for leading and cultivating strategic industry partnerships and driving international expansion (including representing Muck Rack's AMEC membership). Previously, Natan was Chief Revenue Officer at Muck Rack, where he led the Sales and Customer Success teams. He joined Muck Rack in 2009 as the company’s first employee and held several positions including Chief Operating Officer, helping to build the business to what it is today. Natan is a member of the Board of Trustees for the PRSA Foundation and a member of the board for FIBEP, the world’s media intelligence association. He is a frequent speaker on social media, PR, journalism and the future of TV. He’s been honored as one of PR News’ Rising Stars and one of PRSA’s 15 Under 35. Nesin VeliCEO - IdentricsNesin Veli, CEO of Identrics, brings a rich background in data transformation, automation, and public relations to the forefront. Leading the productization of proprietary machine learning models, Nesin leverages text corpora through a unique aggregation framework. His passion for applying AI solutions is evident in collaborations addressing disinformation, narrative tracking, news editorial assistance, and advancements in media intelligence automations, contributing significantly to the improvement of PR software. Previously heading the data aggregation department at A Data Pro, Nesin's journey reflects a deep understanding of large-scale data projects. Nicole MoreoDirector, Customer Insights North America - LinkedIn Marketing SolutionsNicole Moreo, Director, Customer Insights North America, LinkedIn Marketing Solutions has a proven track record of looking beyond metrics and developing analytics programs that have a direct impact on strategy optimization and business outcomes for her clients. With over 14 years overseeing the Analytics functions within Marketing and Communications Agencies she has perfected the ability to tell a holistic data story across an audience’s journey and is at the crux of Nicole’s passion and expertise. She integrates data points across the entire marketing and audience ecosystem to identify the trends and insights that lead to smart, sophisticated strategies and support ongoing business efforts. In her role as the Head of Customer Insights for North America at LinkedIn she oversees a team of Analysts supporting LinkedIn Marketing Solutions division as part of the Customer Science team. Their mission is to combine the Power of Data, Technology & Behavioral Science to equip customers with the tools for growth. Raina LazarovaCo-Founder & COO - Ruepoint - AMEC Board MemberSession: PR Of Tomorrow: From a linear to a cyclical process Raina Lazarova is the Co-Founder and COO of Ruepoint – a global media intelligence provider, helping PR & Communications professionals demonstrate the value of their work through data-driven media insights, and an outcome-based approach to media measurement and evaluation. With over 15 years of experience in the media intelligence space, Raina has been recognised as a respected professional and though leader, focusing on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is a prominent member of the Board of Directors of AMEC and is frequently invited as a speaker at conferences, webinars and masterclasses. Rob KeyCEO - ConverseonRob is founder & CEO of Converseon, the leading AI driven technology and Consumer Intelligence firm that has helped pioneer and advance social and media data since 2008. The firm has been recognized by Forrester “leader,” and its core NLP technology, Conversus, was named Dataweek’s top Innovation in Social Data Mining. In his role, Rob has helped transform standard social listening into predictive “Decision Intelligence” that ties metrics to business outcomes and in the process helping to reinvent reputation, CX, and brand intelligence. Converseon was chosen by Twitter as its first “recommended” text analysis solution in 2022. His recognitions include ESOMAR Data 250, and named as “Pioneer” by Social Media Lab. He speaks frequently at a range of events including AMEC (2022), PRSA, Conference Board, ESOMAR Global Summit, 4As, Web Summit (Lisbon) among many others. Prior to Converseon, Rob was head of the Innovations Group at Cohn & Wolfe and member of the WPP.com board. Samantha MonkSenior Global Account Executive - MeltwaterSession: 2025 State of Social Media Samantha is an industry veteran with 17 years experience building sales and customer success teams for Meltwater across the US, Latin America, Europe, Middle East and Africa for the last 17 years. She now leads account teams for some of Meltwater's most important global relationships. Originally from the UK, Samantha has also spent many years in the US and in Argentina, and considers herself a global citizen. She currently lives in Winchester, UK where she is raising her young family. Shahar SilbershatzCo-Founder & CEO - CaliberSession: Measuring Stakeholder Perceptions: Turning Insights into Action for Increased Trust in a Polarized World Shahar Silbershatz is the CEO and co-founder of Caliber, a brand reputation analytics firm based in Copenhagen. Shahar founded Caliber to help organizations build trust with their stakeholders through strategic advice, real-time insights, and digital solutions. He earned his MBA from Columbia University and has over 20 years of experience advising brands like Airbus, Audi, Microsoft, and Coca-Cola on marketing, communications, business strategy, and stakeholder relations. Shahar has also been a guest lecturer on corporate branding and reputation at academic institutions including the Danish Institute for Study Abroad, Copenhagen Business School, Quadriga University in Berlin, and Erasmus University Rotterdam. Stavros VologiannidisFounder, Strategy - DataScoutingCoding with Large Language Models: Infrastructure and Evaluation Across Models Stavros Vologiannidis is one of the founders of DataScouting. He has a PhD in Control Theory and his research interests include control, machine learning and systems theory. DataScouting is a software development company committed to providing robust and scalable software solutions to companies and organizations for PR Dashboards, Broadcast, Online and Print media monitoring by using technologies such as text, image and video analytics, speech recognition, LLMs and machine learning. Stephanie Cohen GlassSenior Director Communications Strategy & Insights - MicrosoftSession: Audience Compass: Navigating Cross-Channel Influence Stephanie Cohen Glass is part of the Microsoft Communications Strategy Team, which is focused on reinventing Communications using AI. Stephanie leads the team responsible for global measurement and insights for the Microsoft Communications. As part of her role, Stephanie is responsible for leading communications planning across Microsoft as well as providing analysis and reporting around the impact of the comms outcomes. Stephanie has held a variety of communications roles at Microsoft, including in Corporate Communications, employee and customer comms, and managed investor relations PR. Throughout her career, Stephanie has worked in both corporate communications and as a political campaign spokesperson. Thomas NetousekCEO - eMedia MonitorSession: AI’s Media Reset: Broadcast Back in Focus How AI is revolutionizing the way we see and monitor the media. Dr. Thomas Netousek is the visionary CEO of eMedia Monitor and a passionate innovator at the forefront of speech-to-text technology. Thomas is dedicated to pushing boundaries and enhancing the user experience. As the driving force behind one of the world's leading broadcast monitoring companies, he strives to offer cutting-edge AI-based solutions for clients and partners alike. Thomas' expertise lies in creating technologically advanced media intelligence solutions, making broadcast information more accessible and usable. His relentless pursuit of excellence has made him a pioneer in the industry, where he continues to shape the future of communications technology and to set new standards. Vincent JacobiVice President Insight & Analytics - WE CommunicationsSession: Audience Compass: Navigating Cross-Channel Influence Proven strategic business leader with over 15 years’ experience building analytics solutions and data-driven programs for global brands. My sweet spot is implementing scalable measurement frameworks to connect objectives with actionable insights that impact business and campaign strategies. Passionate about AI-powered comms solutions and developing models based on audience and influence trends to inform comms storytelling. Believe in an authentic, inclusive, collaborative team culture that provides growth opportunities. Zori DimitrovaHead of Media Monitoring, Media Intelligence Desk - A Data ProSession: The Design of Data: How Visualization Shapes Reputation, Reliability, and Results Zori Dimitrova is Head of Media Monitoring at A Data Pro, specializing in client relations and media intelligence services. With nearly a decade of experience in the media intelligence industry, she has deep expertise in daily media monitoring, ensuring clients stay informed with the most relevant and impactful information. Zori bridges clients and service teams, ensuring seamless communication and tailored solutions. Her strategic mindset and hands-on approach drive innovation in media monitoring, delivering maximum value to clients. Passionate about accurate and timely intelligence, she continuously enhances A Data Pro’s offerings to meet evolving client needs. Headline Sponsor Gold Sponsors Silver Sponsors Bronze Sponsors Global Media Partner