SPEAKERS

Brittnee Long
Britnee Long
Director - Digital Communications and Corporate Affairs - PwC
Brittnee Long is the Digital Communications and Corporate Affairs Leader at PwC. A PRWeek Dashboard 25 honoree and an award-winning communications leader, Brittnee has been recognized for her work in using data and technology to transform communications measurement and strategy. She architected PwC’s first-ever Performance Communications team and built the team's first ever Commtech strategy, pioneering the use of intelligence-driven insights to enhance communications strategy and counsel. Under her leadership, the team is modernizing communications strategy with emerging technology like Gen AI, evolving digital channels, and delivering decision-centered insight, enabling communicators to drive meaningful business outcomes.
Caroline Faillet
Caroline Faillet
Managing Director - Jin
Caroline Faillet has been a pioneer in social listening in France for 20 years and, more broadly, in the collection of digital data (search, analytics, media, and social media) to understand public opinions and behaviors. She teaches impact measurement strategy at HEC, France's top business school, and has published several books (in French) on the subject. Today, she is introducing a new methodology for measuring the impact of communication, called Impact Factor, which leverages artificial intelligence to define new types of KPIs. Her advancements seem highly valuable to share.
Claire Pimm
Claire Pimm
Director, National Resilience Communications - UK Government
Claire is a senior strategist, marketing and crisis communications expert and AMEC board member who delivers results. She is an experienced senior leader with professional expertise in strategy, crisis and reputation management, communications, marketing, media relations, public affairs, campaigning and stakeholder engagement. Claire has a proven track record of advising senior stakeholders and delivering results under pressure through 25 years working in national and local government and in the charitable sector.
Darryl Sparey
Darryl Sparey
Co-founder - Hard Numbers
My most important job is that I'm father to my two beautiful children, Hudson and Halia. My less important, but equally time-consuming job, is that of Co-Founder of Hard Numbers, the AMEC, CorpComms, PR Moment, PRCA, CIPR and UK Agency of the Year Award winning, performance-driven communications consultancy. Hard Numbers marries killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. I spent most of my professional life in the media intelligence industry at Precise (now Onclusive). I'm a Fellow of both the PRCA and CIPR, a CIPR Chartered Practitioner and member of AMEC.
David Cantor
David Cantor
Deputy Director, Measurement and Insights - Gates Foundation
David Cantor leads a team that manages bodies of work in areas that include tracking the foundation’s reputation, traditional and social media monitoring, communications evaluation, and insights to support foundation communications. He previously built the foundation’s Global Policy and Advocacy Measurement and Insights team, as well as the U.S. Policy, Advocacy, and Communications strategic analytics portfolio.
David has more than two decades of experience in qualitative, quantitative, and cutting-edge research methodologies, working with major foundations, nonprofit organizations, political candidates, ballot initiative campaigns, labor organizations, and large corporations in the U.S. and globally.
David joined the foundation from the Glover Park Group (GPG), where he led the research team and the firm’s education practice. His work at GPG focused on translating research insights into messages and advocacy strategies. Earlier, he was vice president at Lake Snell Perry & Associates, where he worked on political campaigns across the country and led the environmental and health care policy research teams. He also designed, managed, and analyzed the prestigious bipartisan Battleground Poll.
David has a B.A. in history from Williams College and a Ph.D. in government and politics from the University of Maryland, College Park.
Hayley Peters
Hayley Peters
Strategy and Planning Director - Smoking Gun PR
Strategy Director at Smoking Gun with over 20+ years PR experience leading teams to deliver award winning campaigns for big brands including Alton Towers and Philips.
Responsible for shaping the strategic comms for clients - Hayley leads the new Intention Unit at Smoking Gun - a powerhouse division, combining strategy, creativity and channel mastery with an editorial mindset, to deliver best in class strategic storytelling which turns audience attention into intention.
Hayley is also a passionate teacher and leads the Juice Academy's first industry-lead PR apprenticeship programme.
Jack Murray
Jack Murray
CEO & Founder - Media HQ
Jack Murray is the CEO and founder of MediaHQ—a media contacts database and press release distribution SAAS tool.
His passion is to help companies share their stories. He does this through innovative technology, speaking publicly, consulting and writing.
His first book ‘The Magic Slice - How to Master the Art of Storytelling for Business’ is an Amazon best seller and available on Amazon worldwide.
A recognised expert, Jack has worked with hundreds of brands, organisations and teams over a twenty-five-year career.
He lives in Dublin with his wife, Alison; his daughters, Matilda and Gwen, and a dog called Badger Lopez. In his spare time he loves reading, cinema and cycling. His claim to fame is that he once finished a Pyrenean stage of the Tour De France.
Distinguished Professor Jim Macnamara
Jim Macnamara
PhD, FAMI, CPM, FAMEC
Jim Macnamara is a Distinguished Professor in the School of Communication at the University of Technology Sydney, a Visiting Professor at the London School of Economics and Political Science, a Visiting Professor at the London College of Communication, and Chair of the AMEC Academic Advisory Group. His latest book, Public Communication and Public Policy, is his 20th. His other books include Evaluating Public Communication: Exploring New Models, Theories, and Best Practice and two books on organizational listening. Before joining academia, Jim was the founder and CEO of CARMA International (Asia Pacific).
Larry DeGaris
Larry DeGaris
Executive Director - Medill Spiegel Research Center
Larry DeGaris is the Executive Director of the Medill Spiegel Research Institute, where he directs applied research projects in marketing communications to improve marketing communications practice. The winner of AMEC's inaugural SAREC scholarship, Larry is an expert in measuring the effectiveness of sponsorship-linked marketing communications.
Lisa Kaplan
Lisa Kaplan
Founder & CEO - Alethea
Lisa Kaplan founded Alethea in 2019 to help customers navigate the new digital reality and protect against online risks stemming from disinformation, foreign influence operations, and social media manipulation. Under Kaplan’s leadership, the Alethea team has built the market leading solution to detect threats to market capitalization and shareholder value, brand and market reputation, physical safety of executives, and overall business continuity. Kaplan has briefed US, NATO, EU, and G-7 policymakers on these topics and was named by Forbes Technology Council as one of the Cyber Security Founders to watch in 2025.
Mary Beth West
Mary Beth West
Senior Strategist - Fletcher Marketing Communications
Mary Beth West is founder of The #PRethics Community on LinkedIn. She published in 2023 the most wide-ranging analysis of global PR ethics codes in the history of the industry. 
Mary Elizabeth Germaine
Mary Elizabeth Germaine
Chief Data and Strategy Officer - Ketchum
With more than 20 years of experience as a marketing and communications researcher, Mary Elizabeth counsels clients on how to make the best use of data and analytics and derives insights to develop, measure and optimize strategic communication programs. Her work spans all stages of the communications process – from planning to testing to evaluation. She is responsible for the development of a variety of Ketchum’s proprietary tools, including those used for measurement, audience profiling, strategy and creative testing, optimization, as well as the agency’s strategic planning process among others. Her remit is to infuse data and analytics across all aspects of the Agency’s work.
Matt Oakley
Matt Oakley
SVP, Analytics and AI - Hotwire
Matt Oakley is a highly experienced data professional with more than 12 years of expertise in uncovering value and key insights from data and measurement. In Matt’s current role as SVP, Analytics and AI, he leads the data, analytics, and AI function for Hotwire across the global consultancy. Matt also plays a key role in the management and responsibility for all data services, including data visualization & BI, defining Hotwire's long-term data strategy and vision, and more. Matt currently sits on the global board of AMEC and is co-chair of its Agency special interests group. Formerly, he worked for McDonald Butler prior to its acquisition by Hotwire for just over ten years.
Maya Koleva
Maya Koleva
Director of Reserach and insights - Commetric
Maya Koleva is a fourth-term AMEC International Board Director and is active in the Education Commission - with strong passion for capacity building, education and knowledge sharing. As Director of Research and Insights at Commetric, she defines the methodologies when it comes to sophisticated measurement programs, integrated communication evaluation and finding the best approach to complex and tricky research questions. She works closely with the technology and data science teams in Commetric, and works directly with strategic clients on analytics and insights needs. Maya holds a PhD from Sofia University’s Faculty of Journalism and Mass Communication and MA degree in Public Policy from Central European University.
Raina Lazarova
Raina Lazarova
Co-Founder and COO of Ruepoint, AMEC Board Member
Raina Lazarova is the Co-Founder and COO of Ruepoint – a global media intelligence provider, helping PR & Communications professionals demonstrate the value of their work through data-driven media insights, and an outcome-based approach to media measurement and evaluation. With over 15 years of experience in the media intelligence space, Raina has been recognised as a respected professional and though leader, focusing on promoting value-based media measurement in communication and highlighting the importance of humanity, compassion and attention to customer experience in B2B. Raina is a prominent member of the Board of Directors of AMEC and is frequently invited as a speaker at conferences, webinars and masterclasses.
Samantha Monk
Samantha Monk
Senior Global Account Executive - Meltwater
Samantha is an industry veteran with 17 years experience building sales and customer success teams for Meltwater across the US, Latin America, Europe, Middle East and Africa for the last 17 years. She now leads account teams for some of Meltwater's most important global relationships. Originally from the UK, Samantha has also spent many years in the US and in Argentina, and considers herself a global citizen. She currently lives in Winchester, UK where she is raising her young family.
Shahar Silbershatz
Shahar Silbershatz
Co-founder and CEO - Caliber
Shahar Silbershatz is the CEO and co-founder of Caliber, a brand reputation analytics firm based in Copenhagen. Shahar founded Caliber to help organizations build trust with their stakeholders through strategic advice, real-time insights, and digital solutions. He earned his MBA from Columbia University and has over 20 years of experience advising brands like Airbus, Audi, Microsoft, and Coca-Cola on marketing, communications, business strategy, and stakeholder relations. Shahar has also been a guest lecturer on corporate branding and reputation at academic institutions including the Danish Institute for Study Abroad, Copenhagen Business School, Quadriga University in Berlin, and Erasmus University Rotterdam.
Stavros Vologiannidis
Stavros Vologiannidis
- DataScouting
Stavros Vologiannidis is one of the founders of DataScouting. He has a PhD in Control Theory and his research interests include control, machine learning and systems theory. DataScouting is a software development company committed to providing robust and scalable software solutions to companies and organizations for PR Dashboards, Broadcast, Online and Print media monitoring by using technologies such as text, image and video analytics, speech recognition, LLMs and machine learning.
Stephanie Cohen Glass
Stephanie Cohen Glass
Senior Director Communications Strategy & Insights - Microsoft
Stephanie Cohen Glass is part of the Microsoft Communications Strategy Team, which is focused on reinventing Communications using AI. Stephanie leads the team responsible for global measurement and insights for the Microsoft Communications. As part of her role, Stephanie is responsible for leading communications planning across Microsoft as well as providing analysis and reporting around the impact of the comms outcomes. Stephanie has held a variety of communications roles at Microsoft, including in Corporate Communications, employee and customer comms, and managed investor relations PR. Throughout her career, Stephanie has worked in both corporate communications and as a political campaign spokesperson.
Thomas Netousek
Thomas Netousek
CEO - eMedia Monitor
Dr. Thomas Netousek is the visionary CEO of eMedia Monitor and a passionate innovator at the forefront of speech-to-text technology. Thomas is dedicated to pushing boundaries and enhancing the user experience. As the driving force behind one of the world's leading broadcast monitoring companies, he strives to offer cutting-edge AI-based solutions for clients and partners alike. Thomas' expertise lies in creating technologically advanced media intelligence solutions, making broadcast information more accessible and usable. His relentless pursuit of excellence has made him a pioneer in the industry, where he continues to shape the future of communications technology and to set new standards.
Vincent Jacobi
Vincent Jacobi
Vice President Insight & Analytics - WE Communications
Proven strategic business leader with over 15 years’ experience building analytics solutions and data-driven programs for global brands. My sweet spot is implementing scalable measurement frameworks to connect objectives with actionable insights that impact business and campaign strategies. Passionate about AI-powered comms solutions and developing models based on audience and influence trends to inform comms storytelling. Believe in an authentic, inclusive, collaborative team culture that provides growth opportunities.
Zori Dimitrova
Zori Dimitrova
Head of Media Monitoring, Media Intelligence Desk - A Data Pro
Zori Dimitrova is Head of Media Monitoring at A Data Pro, specializing in client relations and media intelligence services. With nearly a decade of experience in the media intelligence industry, she has deep expertise in daily media monitoring, ensuring clients stay informed with the most relevant and impactful information. Zori bridges clients and service teams, ensuring seamless communication and tailored solutions. Her strategic mindset and hands-on approach drive innovation in media monitoring, delivering maximum value to clients. Passionate about accurate and timely intelligence, she continuously enhances A Data Pro’s offerings to meet evolving client needs.