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International association for the measurement and evaluation of communication
Session: Audience Compass: Navigating Cross-Channel Influence
Proven strategic business leader with over 15 years’ experience building analytics solutions and data-driven programs for global brands. My sweet spot is implementing scalable measurement frameworks to connect objectives with actionable insights that impact business and campaign strategies. Passionate about AI-powered comms solutions and developing models based on audience and influence trends to inform comms storytelling. Believe in an authentic, inclusive, collaborative team culture that provides growth opportunities.
Job Title: Vice President Insight & Analytics - WE Communications