
Larry DeGaris
Session: Paths to Purchase: How communications drive sales and revenue
Larry DeGaris is the Executive Director of the Medill Spiegel Research Institute, where he directs applied research projects in marketing communications to improve marketing communications practice. The winner of AMEC’s inaugural SAREC scholarship, Larry is an expert in measuring the effectiveness of sponsorship-linked marketing communications.

Larry DeGaris
Job Title: Executive Director - Medill Spiegel Research Center
Session: Paths to Purchase: How communications drive sales and revenue
Larry DeGaris is the Executive Director of the Medill Spiegel Research Institute, where he directs applied research projects in marketing communications to improve marketing communications practice. The winner of AMEC’s inaugural SAREC scholarship, Larry is an expert in measuring the effectiveness of sponsorship-linked marketing communications.