Strategy Director at Smoking Gun with over 20+ years PR experience leading teams to deliver award winning campaigns for big brands including Alton Towers and Philips. Responsible for shaping the strategic comms for clients – Hayley leads the new Intention Unit at Smoking Gun – a powerhouse division, combining strategy, creativity and channel mastery with an editorial mindset, to deliver best in class strategic storytelling which turns audience attention into intention. Hayley is also a passionate teacher and leads the Juice Academy’s first industry-lead PR apprenticeship programme.