Giuseppe Polimeno

Executive Vice President, Global Data Innovation, Ketchum

Giuseppe leads global data innovation at Ketchum, where he drives the development of advanced analytics capabilities and future-facing data solutions. He is the founder of Ketchum NEXT, the agency’s dedicated innovation unit focused on emerging technologies and the creation of new products and services that push the boundaries of modern communications and reputation management.

With over 15 years of experience, Giuseppe has built, scaled, and led analytics teams across global markets. He brings a rare combination of commercial acumen, visionary thinking, and hands-on expertise in advanced analytics, AI, insight generation, and data visualisation.

He is known for challenging conventional thinking and creating bespoke measurement and intelligence frameworks tailored to complex business challenges. Giuseppe has helped redefine how some of Ketchum’s largest clients – including P&G, Samsung, and Philips – approach data-driven decision-making, measurement, and reputation monitoring.

Giuseppe Polimeno

Job Title: Executive Vice President, Global Data Innovation, Ketchum

Giuseppe leads global data innovation at Ketchum, where he drives the development of advanced analytics capabilities and future-facing data solutions. He is the founder of Ketchum NEXT, the agency’s dedicated innovation unit focused on emerging technologies and the creation of new products and services that push the boundaries of modern communications and reputation management.

With over 15 years of experience, Giuseppe has built, scaled, and led analytics teams across global markets. He brings a rare combination of commercial acumen, visionary thinking, and hands-on expertise in advanced analytics, AI, insight generation, and data visualisation.

He is known for challenging conventional thinking and creating bespoke measurement and intelligence frameworks tailored to complex business challenges. Giuseppe has helped redefine how some of Ketchum’s largest clients – including P&G, Samsung, and Philips – approach data-driven decision-making, measurement, and reputation monitoring.

Giuseppe Polimeno has spoken as the following Amec Summits