You can guarantee media coverage, and any PR who says you can’t is just afraid of commitment21st March 2023/in 2023/by Julie WilkinsonLightning round, Bayfront B Room, InterContinental Miami The idea that it’s impossible to guarantee earned media coverage is a myth perpetuated by PRs who simply don’t like signing up to commitments. In this talk, I’ll explore the arguments for – and against – guaranteeing earned media coverage for your clients. Key takeaways include: If you run a press office for your client, it’s perfectly possible to guarantee a volume of coverage within certain media targets on a monthly / quarterly basis; It’s not always the right approach, but the notion that there is no correlation between output metrics and organisational impact is in contradiction to the principles of the AMEC Measurement Framework; The industry’s aversion to committing to results is holding it back in the boardroom. Decision makers don’t sign checks for hopes and dreams; they do it for calculated returns; Media coverage needs to be earned. If PRs aren’t hitting their coverage numbers they should work a little harder. https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-03-21 13:23:372023-05-13 08:13:44You can guarantee media coverage, and any PR who says you can’t is just afraid of commitment