A discussion of how research into the representation of women in sports news in New Zealand is contributing to structural change in government policy, and creating an accountable media environment.

This presentation will discuss the wider communications strategy and industry infrastructure in New Zealand that supports the participation of women and girls in sport and active recreation, and the role that research, particularly into media and representation has contributed to government strategy and policy, and is changing the default settings of sports news.

Takeaways will include:
Sometimes a research question can be simple (and obvious) but the impact of evidence is powerful and important.
A clear, sustained, evidence based communication strategy can impact policy decisions and investment in research.
Encouraging and measuring behaviour change in media is crucial to tackling broad issues of representation.