Using communications to protect the future21st March 2023/in 2023/by Julie WilkinsonKeynote, Sevilla Room, InterContinental Miami In a crisis, such as Russia’s invasion of Ukraine, analysis of communications must go beyond vanity metrics. After 24 February 2022, new audiences sought out information about NATO and there was a surge in malign information activities towards the Alliance. NATO’s live-streaming and video-on-demand capabilities were pushed to their limit. NATO’s analysis and evaluation methodology has had to adapt, as has NATO’s audience-led approach. The goal is to use communications protect the future. Key takeaways include: Protect the Future campaign; Communicating across countries to build trust in your organisation and its own comms; New audiences. Who are they? What are they saying about NATO? What are we saying to them? Methods to identify, monitor and evaluate malign information activities; Other new tactics and techniques. https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-03-21 07:27:182023-05-10 06:25:04Using communications to protect the future