Lightning round, Sevilla Room, InterContinental Miami

Is a world without nuclear weapons possible? Given the picture presented in the media Americans don’t think so but with a change in narrative imagining a nuclear free world is possible. Using TVEyes broadcast data, learn how Harmony Labs identified persuadable audiences and opportunities for narrative interventions.

Key takeaways include:

• Regular messaging that consumers are exposed to is passive;
• Identify narrative interventions;
• Calibrate your messaging and approach to make them more effective.