Lightning round, Sevilla Room, InterContinental Miami

Russia’s invasion of Ukraine has transformed the geopolitical and economic landscape around the world. Ukraine’s communications professionals are faced with unprecedented challenges as the role of PR and communications is more critical than ever. The local comms industry came together to support national goals while fighting disinformation and propaganda. The talk will cover how companies in Ukraine utilised comms to respond to the crisis, how reacted within the first hours of invasion and how they adapted their business practices.

Key takeaways include:

• Crisis comms, risk assessment, lessons of resilience.