The New Value Chain: AI-bred –> Data-fed –> Insight-led21st March 2023/in 2023/by Julie WilkinsonLightning round, Sevilla Room, InterContinental Miami Attention, speed and scale are the communication battlegrounds of today. But traditional research is falling short of delivering high value insights based on real-world, real-time, real-big data. Here, we share new frameworks that are working in concert with AMEC’s IEF to make media intelligence the strategic resource of the modern era. Key takeaways include: Why attention is the biggest challenge to achieving brand and communication goals; Why traditional research tools fall short and leave an “insight-gap”; How data can be evaluated in faster, more insightful ways to address this challenge; New frameworks that align metrics with Integrated Comms goals and contributions (IEF). https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-03-21 13:07:502023-04-29 11:21:16The New Value Chain: AI-bred –> Data-fed –> Insight-led