Location: Coburg 1-2 – Vienna Marriot Hotel

Today, communication is driven by channels rather than objectives. Data is siloed in online dashboards, agency Excel files, or image barometers. No one has a comprehensive view or manages to demonstrate how communication levers contribute to the company’s objectives. How can data hybridization and the advent of AI help overcome this challenge?

The key points of the Impact Factor approach :
1. The role of the impact framework in aligning communication objectives, the action plan, and indicators
2. The importance of distinguishing and articulating result indicators (KRIs) and performance indicators (KPIs)
3. The strengths of data hybridization (search, social, media, analytics) for a consolidated view of performance
4. The contribution of generative AI in introducing highly specific qualitative elements related to the organization into performance measurement
5. The contribution of generative AI in providing the necessary insights for decision-making, starting from the reporting phase