Keynote, Location: FESTAAL – A – Vienna Marriot Hotel

How are today’s leading PR teams adopting AI and proving their impact? In this micro-session, Natan Edelsburg, Chief Partnerships Officer at Muck Rack, shares exclusive insights from a survey of over 1,000 PR professionals. Get a data-driven look at how AI is being used in real-world communications workflows—plus the latest trends in measurement and reporting. From automation to attribution, learn how teams are evolving their strategies to stay ahead in an industry that’s changing fast.