In this session, Sophie Coley – originator of the Search Listening technique – will teach you how search data can help you track trust and reputation online.

What you’ll learn:

• How search data can help you discover how people think and feel about you, your brand, or your organisation
• How to track trust and reputation, and monitor changes through Search Listening
• Practical Search Listening skills you can use straight away using tools like AnswerThePublic

The speaker will be answering audience questions online during the presentation.