Keynote, Sevilla Room, InterContinental Miami

Guidelines and experiences to enhance communication research and social listening as tools to identify and address hate speech, discrimination and promote human rights. Explanation of how partnerships between the United Nations, academia and media monitoring companies are fundamental to promote more democratic, pluralistic societies free of hate and discrimination. Lessons learned and social and political impacts after two years of experience in the production of communication research and evaluation exercises on hate speech and discrimination.

Key takeaways include:

• The private sector and data analysis and evaluation companies have a fundamental and privileged social role in the strengthening of democracies and the fight for Human Rights;
• There is an important market niche for research, analysis and data production in social areas of developed and developing countries. This is not only a business option, but also a high-level advocacy and reputation building opportunity;
• Fairer, more egalitarian and free of hate and discrimination societies enhance favorable business climates and opportunities for the economic and social growth of countries, sectors and organizations.