Some organizations work towards structural change on a societal level, and these effects can be hard to measure. But traces of events, understandings and change can all be found in media data. A manifestation of our common contemporary society lies right in front of us, and can be used not only for social research, but also for communicators working towards their impact goals. In this presentation we will talk about how we have used media data to measure effect on a societal level – in a quite an unconventional manner.

Think outside the box to deliver impact measurement using media data!
When no official statics is available, you can use media data to measure effects like:
• Employments and positions
• Decrease/increase in incidents and deaths
• GDP!