Data + Insights + Creativity = Winning Campaigns19th April 2021/in 2021/by AMECUsing Data- and Analytics-Driven Insights to Grow a Campaign from Strength to Strength The session will talk about building, sustaining and growing a 5-year programme based on actionable insights gained by combining data analytics and human intelligence. It will focus on how analytics can help with scaling up a campaign, making it more ideas and purpose-driven while consistently delivering the right message for the right impact. Takeaways will include: • How to layer data analytics with human intelligence to arrive on clear, actionable insights. These insights then help you arrive at the creative ideas. • How you can strengthen the campaign by using results from one year as data for the next year’s insights • What you can do to scale up the breadth and depth of the campaign https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 AMEC https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png AMEC2021-04-19 19:29:272021-05-12 08:48:07Data + Insights + Creativity = Winning Campaigns