To help the community navigate a once-in-a-generation pandemic, Queensland Health centred insight and actionable communications.

In this presentation, Robert discusses the Queensland Government’s response to the COVID-19 pandemic. That response included generating significant and ongoing insight that helped inform both the public health response and the communications that supported it. Queensland’s history of dealing with natural disasters meant the state’s politicians and public servants had a strong framework to deal with an ongoing emergency, and that the public was responsive to communications about it.

Understanding key communications priorities, how audiences wanted to receive them, and how they could be adapted during the pandemic response was vital for Queensland Health. Robert discusses key insights, strategies, tactics and results.

Takeaways will include:
How strategic communication and measurement have added value to Queensland citizens during the COVID crisis
Where to start measuring in a global health crisis
What to measure in a global health crisisKeys to successfully embracing a measurement mindset in the public sector