The COVID-19 pandemic has changed the way brands and consumers interact, altering expectations on both sides. Companies that want to survive this shift will need to rely on intelligence from consumer conversations to adapt to the new normal. Social listening is only the beginning of the equation for brands that are looking to better understand consumers, predict consumer trends and create innovative customer experiences. Data-driven brands are now looking at much more than social media data: they analyze conversations at scale on a single platform, no matter where they happen: product review sites, forums, call centers, traditional market research and more to extract what we call conversational intelligence.

Takeaways will include:
How to make the shift from social listening to conversational intelligence
The top 5 conversation channels for brands
How leading brands are leveraging the voice of the consumer to accelerate their growth