Generative AI – use cases in communication measurement and evaluation21st March 2023/in 2023/by Julie WilkinsonPanel, Sevilla Room, InterContinental Miami Generative AI has come closer to all of us; it is no longer in the toolkit of proficient data science teams. ChatGPT has made it more democratic than ever to test and explore the capabilities of generative AI and transformer deep learning models for tasks relevant to communication research, measurement and evaluation. Key takeaways include: How to construct prompts that give out useful and relevant results? In what tasks is a tool like ChatGPT already providing efficiencies and can be used in real-world measurement and evaluation tasks What are some red flags, where we should be extra-vigilant when using results provided by tools like ChatGPT? What can we expect with the professional versions? https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Julie Wilkinson https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Julie Wilkinson2023-03-21 09:11:412023-05-12 15:04:27Generative AI – use cases in communication measurement and evaluation