Millennium Room

This session will focus on ADB’s communication journey from vanity to value, the decisions made, the challenges faced, and the impacts on communications effectiveness and efficiency.

Key takeaways include:

• Why a measurement and evaluation (M&E) approach makes sense for an organization like ADB
• Insight into the framework in action: from logic model to application
• How embedding data collection, analysis, and insights-sharing processes into a communication value chain strengthens upstream planning and client engagement to reach target audiences, and improves downstream communications performance and effectiveness.
• Understanding of the challenges on an M&E journey and ways to address them
• The future of communications in a development context and how an M&E framework will help get us there