Mapping the Measurement Journey: Words From Those in the Trenches

Panel, Bayfront B Room, InterContinental Miami

Hear direct from AMEC award-winning corporate communications leaders on how they have championed and impacted their organizations’ measurement journeys. Panelists will highlight how they overcame barriers, seized opportunities and managed stakeholder expectations to affect change and progress within their own organizations. Each of the panelists is at a different place in the measurement journey, so perspective will be varied to ensure applicability to all attendees.