Generative AI tools have become essential to many journalists and buyers on a daily basis, not only as practical helpers to help conduct quick research but also as brand touchpoints.

The insights we can gather from understanding how the LLMs that are behind the GenAI chatbots are trained, has given rise to a new discipline called “Generative AI Optimization” (GAIO).

With this insight you can get a deeper understanding of what these tools tell us about our brands and products, how often the relevant questions are asked by users, and which sources are cited most often.

Join Sven Winnefeld, AI Strategy Director at Hotwire and one of the leading voices in the industry on GAIO, and Matt Oakley, AMEC Board Member, as they explore what GAIO is and share an example of how product recommendations provided by GenAI chatbots can be influenced to demonstrate the integral role GAIO will play in communicator’s responsibilities in 2024 and beyond.