Millennium Room

Leveraging insights to combat disinformation in an increasingly polarized society. In a world marked by escalating polarization and a challenging geopolitical environment, this session draws from the latest Institute for Public Relations annual disinformation study to provide a critical examination of the impact of disinformation in organizations and in society. This session will help communication leaders by providing: An overview of the current state of disinformation, Actionable insights and strategies to help organizations combat disinformation, Tools to detect disinformation and mitigate risks, Resources using a behavioral science lens to help prevent the adoption and spread disinformation.