From Idea Spark To Final Coverage: Using AI + Data to Navigate the Media Landscape9th April 2024/in 2024/by Levi CottisMillennium Room In this keynote, we unravel the data-driven journey of a PR practitioner, from the inception of a story idea to its far-reaching impact. We delve into AI-empowered content creation, precision distribution and comprehensive analytics, showcasing how data shapes decisions and amplifies storytelling success. Real-world case studies illuminate this path to media intelligence excellence. 1. The importance of data in the media intelligence industry 2. The central theme of the talk: tracing the journey of one PR practitioner’s story through data 3. Emphasising the transformative power of data in modern media outreach https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Levi Cottis https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Levi Cottis2024-04-09 15:53:582024-05-08 09:29:23From Idea Spark To Final Coverage: Using AI + Data to Navigate the Media Landscape