From Idea Spark To Final Coverage: Using AI + Data to Navigate the Media Landscape

Millennium Room

In this keynote, we unravel the data-driven journey of a PR practitioner, from the inception of a story idea to its far-reaching impact. We delve into AI-empowered content creation, precision distribution and comprehensive analytics, showcasing how data shapes decisions and amplifies storytelling success. Real-world case studies illuminate this path to media intelligence excellence.

1. The importance of data in the media intelligence industry
2. The central theme of the talk: tracing the journey of one PR practitioner’s story through data
3. Emphasising the transformative power of data in modern media outreach