Hotwire, the award-winning global technology PR, comms and marketing firm, empowers the most innovative brands. A leader in their devotion to technology, Hotwire is dedicated to helping clients harness the power of cutting-edge measurement analytics and data to demonstrate the true value of their initiatives. To support this mission, they recently conducted a PR Measurement Benchmark Assessment survey to help clients including Indeed, eBay, and Endava evaluate and scale their current measurement tactics.

Join us for a fireside chat where Natan Edelsburg, Chief Partnerships Officer at Muck Rack, will engage in a conversation with Hotwire’s Global Head of Data & Analytics and AMEC Board Member, Matt Oakley. Discover key insights from their survey, delve into Hotwire’s personalized approach to steering professionals toward improved measurement strategies using tools and best practices like Muck Rack and AMEC’s Measurement Framework, and explore the intersection of measurement and leadership. Muck Rack, an AMEC member, will tap into their latest research reports on measurement and leadership to drive the discussion.

1. The current state of measurement in PR and communications and insights from Hotwire’s assessment survey

2. Best practices for leveling up measurement including tools and frameworks like Muck Rack and AMEC’s Measurement Framework

3. Success stories from Hotwire clients who’ve elevated their measurement maturity and how