Aligning PR Value with PR’s Contribution10th April 2024/in 2024/by Levi CottisEinstein Room Even newer approaches to PR Value (beyond AVE’s) fail to align measurement with actual PR goals and contributions. We recently launched a methodology based on these core contributions that PR makes to every campaign: Awareness, Credibility and Influence. This goes beyond just a “score” to provide insights PR practitioners can use to better achieve their campaign goals. https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png 0 0 Levi Cottis https://amecorg.com/wp-content/uploads/2019/09/Large-amec-logo-master-1024x232.png Levi Cottis2024-04-10 13:49:542024-05-13 11:13:05Aligning PR Value with PR’s Contribution