How Shell powers decision-making with impactful insights
Keynote, Sevilla Room, InterContinental Miami
Exploration of how Shell has built a data / insights centre to serve the needs of stakeholders and senior leadership. How data is used and the value of reputation insights in Shell’s planning and decision-making.
Key takeaways include:
- How Shell has moved from media analytics to a dynamic, integrated insights framework to inform decision-making and reputation management;
- How Shell’s insights team meets the needs of diverse stakeholders within one of the world’s biggest businesses;
- How the new insights framework was operationalised across business verticals and regions;
- What Shell has learned, and how this is relevant to research and communications best practice.