The panel will explore how combining statistical data and standard web metrics helped come up with a reliable, scalable estimation of article-level readership – a data point driving significant interest in the media communications measurement and evaluation space, particularly as measurement professionals and communicators seek to replace inflated, “vanity” metrics such as domain0level reach or “opportunities to see”.

Opoint Technology will outline how and why they added this additional piece of metadata by making use of crawler observations and Commetric will share how this data point was used to answer client questions, meet their measurement needs and amend existing earned media evaluation programs.