Keynote: Location, Festaal B-D – Vienna Marriot Hotel

This session will examine LinkedIn’s latest research and showcase the latest trends shaping B2B Marketing, the LinkedIn platform,  and what these trends mean for brand positioning, employer branding, executive visibility, and reputation.

You’ll walk away with:

Audience insights: LinkedIn’s changing demographics and audience behavior.

Video and creators: How pros are showing up in meaningful ways, and how you and your org can get in on the action.

Find your voice: The future of thought leadership on LinkedIn and how you and your organization’s leadership can stand out in a crowded feed.

By the numbers: Smart approaches to interpreting LinkedIn’s audience data for better content decisions.

Next steps: Real Lessons you can apply today to shape your strategy