Panel, Bayfront B Room, InterContinental Miami

Many organisations can become too fixated on their own reflection and fall into the trap of vanity metrics. Searching for answers by constantly looking at our “own reflection” can give us a false sense of success. Instead, looking beyond ourselves can deliver the most meaningful answers.

In the context of an industry, a region, a competing landscape or market, more often than not someone else is more successful, more impactful or more influential than we are. We can embrace those uncomfortable truths and learn from them. In this panel presentation Katie and Amrita will share learnings from benchmarking and competitor analysis projects for organisations that were not scared of looking beyond their own reflection and were willing to pursue value over vanity.

Key takeaways include:

• The difference between vanity and value metrics;
• How to use benchmarking to reinterpret vanity metrics and ask the uncomfortable questions that inform strategy;
• Best practice examples of how organisations have embraced value over vanity.