Keynote, Location: Festaal A – Vienna Marriot Hotel

A presentation of the most recent findings of Meltwater’s annual State of Social report. We explore the trends, challenges, and priorities defining the future of social media. Based on insights from over 1,100 survey responses, this session provides a comprehensive overview of the social media landscape and actionable takeaways to guide strategy in 2025.

-Social is seen as important, but team size isn’t growing.
-36% plan to increase social budgets vs. 39% planning to maintain investment as-is.
-Instagram is now the most used channel.
-Brands are prioritizing brand awareness over web-traffic on organic social.
-Social listening is becoming increasingly vital for brands, but bandwidth and cost are barriers to having a robust solution in place”