Johna is the Global Managing Director of AMEC. During a career spanning over 25 years, Johna has worked both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. Prior to leading AMEC, Johna was CMO at BurrellesLuce and previously the director of public and investor relations of a Fortune 500 company. In 2015 she was inducted into the PR News Measurement Hall of Fame for her work and leadership in the community.

• Analytics and ROI
• Corporate Reputation and Brand Equity
• Effectivness measurement on a shoestring
• How to turn data into insights
• Public Relations Research
• Return on Engagment
• Social Media Measurement
• The Future of PR (data/insights/digital…)
• The relationship between the agency and the measurement provider
• The Rise and Rise of Reputation Management
• Using Communications Research to Drive Business Results
• Why measurement and analytics is important to PR professionals

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