Allison Spray is the Managing Director of Data + Analytics for H+K. She is responsible for measurement, reporting and insight development as well as innovating new data strategies for clients. Allison is responsible for H+K’s suite of Data + Analytics products, ranging from audience intelligence to insights to evaluation, including the ‘Made to Measure’ strategy linking measurement to business objectives. Allison brings a decade of experience in integrated measurement and creative brand strategy, overseeing global measurement and research programmes for Fortune 500 brands. She is a well-respected industry figure and International Board Director for the International Association for the Measurement and Evaluation of Communications (AMEC). She has spoken on data and insights at numerous conferences, including PR Week’s PR360, the ICCO Global Summit and the AMEC Global Summit.

• Integrated Communications research/optimization/measurement and evaluation
• Measurement and Evaluation
• Measurement and Evaluation: Best Practices
• Social Media Measurement
• The role of measurement in driving employee engagement
• Why measurement and analytics is important to PR professionals
• The relationship between the agency and the measurement provider

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• Job Title: Managing Director, Data + Analytics Hill+Knowlton Strategies
• Website: http://hkstrategies.com/
• Company Email: [email protected]