Mark Stouse

CEO, Proof Causal Advisory

As CEO, Mark Stouse leads Proof Causal Advisory, with the only AI-native, MASB certified causal AI offering that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With more than 25 years of experience in marketing, communications, customer success, and commercial strategy, he helps transform business performance with data-driven insights and agile decision making.

Mark also leverages his expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, he has been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications.

Earlier in his career, Mark served as CCO and CMO in a number of F1000 companies.

Mark Stouse

Job Title: CEO, Proof Causal Advisory

As CEO, Mark Stouse leads Proof Causal Advisory, with the only AI-native, MASB certified causal AI offering that enables GTM teams to plan, predict, prove, and pivot their investments in real time. With more than 25 years of experience in marketing, communications, customer success, and commercial strategy, he helps transform business performance with data-driven insights and agile decision making.

Mark also leverages his expertise in GTM analytics and economics to co-chair the Modern GTM Organizational Structure at the Marketing-Accountability-Standards-Board, and to serve as a member of the Brand Valuation Work Group at the Association of National Advertisers. In addition, he has been recognized as an innovator and leader in the analytics field, with multiple awards, patents, and publications.

Earlier in his career, Mark served as CCO and CMO in a number of F1000 companies.