Barcelona Principles 4.0

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    Welcome to the fourth iteration of the Barcelona Principles – our industry’s global articulation of what best practice in communication measurement and evaluation should incorporate.

    Since inception in 2010, the Principles have provided a compass for all PR & comms practitioners, evaluation vendors and consultants, researchers and students to guide the evolving practice of PR and comms on how to measure and evaluate its work in a meaningful, transparent, and outcome­ driven manner.