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International association for the measurement and evaluation of communication
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Welcome to the fourth iteration of the Barcelona Principles – our industry’s global articulation of what best practice in communication measurement and evaluation should incorporate.
Since inception in 2010, the Principles have provided a compass for all PR & comms practitioners, evaluation vendors and consultants, researchers and students to guide the evolving practice of PR and comms on how to measure and evaluate its work in a meaningful, transparent, and outcome driven manner.
Download the latest Barcelona Principles 4.0 eBook Now
View the Barcelona Principles 4.0 Infographic Here
Watch the launch webinar now