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International association for the measurement and evaluation of communication
We believe the role of communications has never been more important. Yet budgets remain tight and headcounts remain lean.
With more channels, stakeholders, and content to manage than ever before, communicators are asked to deliver greater value with fewer resources.
To do this effectively, Communications has to have the right data and technology to make smart choices.
We’re here to help.
We analyze data for insight and optimize CommTech to prove and improve the impact of Communications. Our goal is always to enable communications leaders to operate with greater impact, intelligence, and efficiency.
We do this through three core our principles:
Systems-Thinking: We view the communications function as an integrated system, and we use systems-thinking to help communications teams thrive. We design communications solutions to be practical and actionable so your team can see immediate and sustained impact.
Data-Driven: We’re analytics experts and data is at the heart of what we do. Our counsel is always rooted in data and designed to be measurable over time.
Technology-Enabled: Technology is a great asset when deployed effectively and integrated into your existing workflows. We will look for opportunities to let technology help your team be as effective as possible without sacrificing the quality of your work.