Measurement Month 2022 Events

Kickstarting Global Measurement Month AMEC Industry Partner PRIA has developed new resources for dedicated comms/PR professionals wanting to prove their value.

To kickstart this year’s PRIA program, our Education Community Committee has prepared a handy resource with metrics for internal comms. Check it out here: https://bit.ly/PRIAmm2022

Watch out for more #MetricMondays throughout November!

PRNEWS kicked off Measurement Month with a special LinkedIn Live chat sponsored by Ketchum. Mary Elizabeth Germaine, Partner and Managing Director of Ketchum Analytics, Kate LaVail, PhD, Executive Vice President of Ketchum Analytics North America, and Nicole Schuman, senior editor discussed how data will impact 2023 PR and communications strategy.

With the word “recession” looming over the U.S. economy, Germaine and LaVail provided insight into how data-driven planning can reduce waste and mitigate mistakes, as many organizations will be prioritizing efficiency and maximizing their resources.

AMEC members and fellow PRCA Innovation teammates Stella Bayles and Andrew Smith have teamed up this AMEC Measurement Month to host a webinar that invites PR pros to take a new view on the reach of their campaigns.

GWPR-CommsWk22-A4-comp Register for this networking breakfast as part of communications week 2022 in New York, supported by AMEC – The International Association for Measurement and Evaluation of Communication – and Red Havas in New York. Find out more about Global Women in PR and their role in Connecting, Championing and Supporting Women in PR around the world.

The PR Club (India) celebrates November as the Measurement Month in collaboration with AMEC.

For the first of two sessions, we host Aseem Sood, Chairman of AMEC, for a discussion on Impact Measurement.

About the PR Club (India)

PR Club is a membership based virtual Learning Avenue for PR and Communications Professionals which organises 20 learning sessions in a year under 10 different themes in association with top organisations working in those specific domains.

Register now for the CIPR Annual Conference: ‘Influencing the Future’ on Tuesday 8 November, 2022 the hybrid event will be at the National Gallery, London during AMEC Measurement Month.

The event takes a global look at some of the key trends impacting public relations professionals today and brings together some of the biggest influencers shaping the way in which we communicate today and into the future.

Join the ODI Summit on 8 November 2022 where you will hear from world-leading data and AI experts, including the inventor of the World Wide Web, Sir Tim Berners-Lee and AI expert Sir Nigel Shadbolt addressing the data challenges we will face in the years ahead.

AMEC has member special access passes, members can e-mail us for details.

• 20 main stage talks where you’ll discover the future trends of data from world-renowned speakers including Tim Berners-Lee
• 3 free ODI training taster sessions where you can explore data visualisation, data ethics and Datopolis, the data ecosystem game
• Meet sector leaders from Microsoft, Arup, Sopra Steria and others
• 11 break-out discussions and roundtables where you can participate or observe
• On-demand access to more than 24 hours of content once you’ve logged in

See more here: https://summit2022.theodi.org/

Lloyds Banking Group
Wednesday 9 November at 12pm

During this 30 minute webinar Scott James will explore:

• Transforming reputation management to get a seat at the board and influence decision making
• Campaign planning and activation to support brand reputation
• How to successfully measure impact across campaigns

Want to know the latest on the theory and practice of measurement and evaluation? Then join this webinar on Thursday 10 November 12-1pm, with Thomas Stoeckle, AMEC Member and member of the Institute for PR Measurement Commission. Thomas is the course tutor for the AMEC Certificate in Measurement & Evaluation.

A discussion with communications academics from India to understand the state of communications measurement education in some of India’s leading institutions. The discussion will also provide insights on what industry associations like AMEC can do to support measurement education, which will be captured in a whitepaper.

Learn how to build a measurement culture in your organisation and speak the language of the c-suite at our first Measurement Month webinar.

Hear the unique corporate, government and agency perspectives of guest speakers:

• Symon Madry – Manager of Reputation and Engagement, McKinsey
• Chris Hollingdrake – Manager, Communication and Engagement, Queensland Department of Agriculture and Fisheries
• Craig Badings – Partner, Senate SHJ

They’ll look at what it takes to build a measurement framework, how to convince internal stakeholders to invest the time and budget in measurement and evaluation and discuss what best practice looks like.

To mark the second edition of Professor Anne Gregory’s book, Strategic Public Relations Leadership, co-written with Paul Willis and published by Routledge, this session will explore the qualities needed of a strategic PR leader: planner, catalyst, expert technician, internal educator and consultant – and how measurement and evaluation can support in demonstrating and articulating these competencies across the organisation.

In line with Measurement Month 2022, PRWeek is going above and beyond to bring the best brand examples, agency specialists and measurement masters together to showcase new and emerging methods and metrics for their fourth annual Measurement Conference 2022 to be held in London on 15-16 November at the Hilton Tower Hill Hotel.  AMEC members will benefit from a partner discount of 20% discount to attend the conference, members can message us to request the discount code

How can communications leaders foster a culture of insights excellence across their teams?

To celebrate AMEC Measurement Month Onclusive are hosting sessions with experts in communications insights from leading brands, Lloyds Banking Group and Shell PLC in a two-part webinar series to hear the steps they’ve taken and their future plans to better leverage data and insights to drive and optimise their communications strategies.

Shell PLC
Tuesday 15 November at 12pm

During this 30 minute webinar Kyle Mason will explore:

• The biggest challenge for communications teams – integrating insights
• Managing reputation in an organisation with multiple stakeholders across multiple businesses
• Responding in a crisis comms environment

GlobalNews brings together 3 renowned Communications Directors from Latin American to tell us through their experiences and use cases how they have demonstrated different types of results: outputs, out-takes and outcomes.

What are the challenges they face when they have to demonstrate the value of their efforts? How have they managed to implement KPIs that allow them to track the achievement of objectives and to be accountable within the organisation?

In our polarized time brand reputation has never been more important or in greater peril. Driven largely by social conversation, brands are under scrutiny in real time on decisions they take, as well as those they do not. This requires new approaches to measuring reputation that not only measure “at the speed of social” but also can help predictive bottom line business outcomes in a world where “real time is not always fast enough.”

The session will provide detail on a new approach to reputation measurement that combines real time conversation data streams, advanced AI and business simulation approaches anchored to revenue and shareholder value to help brands connect reputation to business outcomes with Converseon’s PRISM™ (Predictive Reputation Intelligence Solution).

Join Angela Palladino, Senior Director of Insights & Analytics at Walmart, and Ben Sigerson of Converseon for the discussion.

PublicRelay is hosting a live webinar with our SVP of Analytics, Ted Ziemer, and Director of Analytics, Azhar Unwala, to discuss key insights that emerged in the communications landscape of 2022. As your trusted advisor, we want to share actionable insights to help you guide your brand strategy.

Most media analysis relies on automation, but we’ve found that including a human element can provide insights that truly impact your business. We created this exclusive, virtual opportunity to share the results of our communications landscape report that highlights what a human-augmented technology approach can achieve.

By registering for our event, you will learn best practices of top-performing companies so you can elevate your communications strategy and benchmark your brand’s performance against the best in the industry.

– How using your CEO as a spokesperson can make an impact on corporate reputation
– How to tailor your communications strategy to take advantage of the topics your audience cares about while protecting your brand against harmful media coverage
– How best to engage with major stories that shaped the communications landscape of 2022, like inflation, the overturning of Roe v. Wade, and the Russia-Ukraine war

All communications professionals know they should be measuring and evaluating their work but often it is seen as the last thing on our to do list.

In this measurement and evaluation masterclass, you will learn from industry leader Victor Zalakos SCMP about what is best practice communications and measurement, and master practical advice about how to apply it in your organisation.

This 1-day workshop provides communication professionals with the skills and approach needed to measure performance as well as a platform to discuss, review and assess their current tools and techniques. The session will also review best practices and share current global measurement standards and practices as advocated by AMEC (the International Association for the Measurement and Evaluation of Communication), the world’s eminent measurement and evaluation body.

Focusses on how data can transform every aspect of a business. Whereas CDO’s tend to concentrate more on internal data sets, specific presentations will concentrate on how measurement solutions are critical for planning, predictions and evaluation.

The public relations and communications industry is in urgent need of new thinking and tools.

We need to be fitter for purpose to do our jobs better, but more profoundly, to step up to society’s wider challenges of growing distrust, widening social division, and failing to come to come together to tackle the big threats, such as the Climate Crisis.
Help is at hand.

In a special event organised by the Public Relations Institute of Australia discover how the Dublin Conversations helps you with new thinking – how many operate within the equivalent of a broom cupboard of thinking in their work?. And for immediate results, a new, free Toolkit, to put new ideas into practice for instant results. All freely shared to kickstart faster change so we can be fitter for purpose.

You can get a preview copy of the new Dublin Conversations tool, the Measurement, Evaluation & Iteration Canvas.

1. Discover the Dublin Window to enable you to think bigger in a world of greater fragmentation and convergence
2. Be inspired by case studies for more effective measurement and evaluation
3. Explore the big issues and dimensions we need to overcome for effective measurement, evaluation and iteration
4. Better understand the barriers that’s stopping effective measurement
5. Why you need to set SMARTA objectives
6. Discover how to do NEO – Nothing Evidently Observable – measurement
7. Start using eight new tools for bigger thinking for transforming your purposeful work.

Come away inspired, with greater confidence, and practical help to tackle your big challenges.

The Dublin Conversations is a global, non-commercial collective of academics and practitioners coming together to kickstart faster change for a more purposeful communications industry. It is freely sharing perhaps the largest collection of free tools, training programmes on ‘How to discover your authentic Purpose’ and ‘How to overcome Fake Purpose’, Green Papers, Dictionary, and free events.

It has created the ‘5 Steps to the Dublin Window’, a process that enables you to see the world through a bigger window, explaining how we socially interact without using labels like ‘advertising’, ‘communications’, public relations’ and more – enabling you to unlearn these ideas to either repurpose them, or replace them with better ones.

RCA APAC and CARMA Asia are proud to ring in Measurement Month in November. Join us for a half day event on 23 November as we explore how Measurement helps us achieve our PR objectives. This event will equip delegates with practical tips and techniques to prove the value of PR campaigns to clients and C-suites. Hear the latest trends in defining success of massive global PR campaigns and strategies from brands and businesses.

This special Measurement Month event is being presented by PRCA APAC and CARMA Asia in association in AMEC. The emphasis will be to showcase trends and thinking presented in measurement month to make measurement matter within a PR consultancy or in-house team.

Ornico is hosting global leaders in its AMEC Measurement Month 2022 Measurement and Evaluation South African PR Landscape Report launch webinar.

The event will see the launch of the inaugural Measurement and Evaluation South African PR Landscape Report – with research conducted with the local industry and practitioners, as well as a discussion by measurement and PR experts – including AMEC Chair Aseem Sood.

Discover how Medianet Insight’s expert analysts extract meaningful insights from raw media data and produce the metrics that matter, as they take you behind the scenes of their everyday life. Take a journey through the world of media analysis to explore the AMEC principles that guide them, hear directly from an analyst who will share key insights into how they do what they do and how it can be applied to real-world scenarios to make an impact on your communications strategy.

The world faces new dramatic disruptions and the PR function cannot afford to be seen as a cost centre by organisations. To survive, PR people must be able to show how they bring value and speak to the bottom line. More than ever, the comms function must measure what matters, but what does this mean?

To help answer this question, measurement expert Andy West will moderate a panel of in-house, insights and agency professionals who will share their experience of insightful measurement as well as some top tips for success.

• Barcelona Principles 3.0
• Integrated Evaluation Framework
• Measurement Maturity Mapper.

Join us in an insightful Q&A session as measurement and PR experts discuss the importance of measurement and evaluation in today’s PR world.

For further enquiries, kindly reach out to us at [email protected]

Join us in an insightful Q&A session as measurement and PR experts discuss the importance of measurement and evaluation in today’s PR world.

For further enquiries, kindly reach out to us at [email protected]

As part of this global measurement month, we will be showcasing APAC 2022 AMEC Awards finalists. Gain insights and learnings from the shortlisted entries for communication effectiveness.

Today, a company’s reputation can be affected by practically any type of public event. These events can be the result of business-related issues as well as unforeseen circumstances out of the company’s control. To successfully navigate uncertain situations, preparation is key. To be prepared, companies need to have access to specific information about their brand positioning across different audiences, the trends in their industries, and the changes affecting the business landscape globally.

– What is the role of media intelligence in Crisis Communications?
– What is important to measure during a crisis?

We will discuss these topics and share our experience with the specialists in the sector: Dilek Asanoska (Senior analyst at A Data Pro), Jenia Gutsova (Managing director at Perceptica) and Philip Manev (Account manager | Media intelligence at A Data Pro).

An event for PR freelancers who want to make more money and expand their business.

In our third year of running the conference, we have three expert speakers, each presenting punchy, actionable ideas in a one hour session on each of the three days.

This an online event designed for PR freelancers who are time poor but looking for ways to expand their business and protect their profits.

Attendees will receive briefing notes from the speaker afterwards summarising actions to take, and bear-traps to avoid.

The conference is brought to you by The PR Cavalry, the platform that matches employers to PR freelancers whose skills and experience are a perfect fit – saving you time and money on hunting for new clients and delivering highly profitable work that is right in your wheelhouse.

The information ecosystem shift on the audience had made the AMEC measurement framework more relevant than ever. Social media has also made it easier for communication professionals to gauge the reaction and sentiment from the target audience. In Indonesia, however, there is still work to be done for communication professionals to move away from traditional PR measurement (i.e. PR Value or AVE) and raise their awareness on AMEC Measurement Framework.

This webinar is designed to be an easy-to digest sharing by the speakers and will be delivered in local language (Bahasa Indonesia).

A back-to-basics discussion on where to start your measurement journey, utilising AMEC’s Maturity Mapper.

AMEC’s Education Group and Asia Pacific Chapter got together with SCoRe to offer the latest IEF Tutorial to the students of SCoRe. A LIVE session with select leaders of AMEC Education group is being organised so that students can ask questions and clarify any doubts that they may have.

Students will also also be writing an article on completion of the course. Two winners will be identified by AMEC and their articles will be published on AMEC blog.