Grayling USA’s chief client officer, Danica Ross provides the perspective of someone who spent 10 years client-side, while the agency’s global head of strategic services (and AMEC board member) Jon Meakin highlights the size of the prize for agencies that take measurement and evaluation seriously.

This White Paper is free to download and forms part of a four-part series from Grayling, in support of AMEC Measurement Month 2018.