As part of Grayling’s month-long look at measurement and evaluation issues facing clients and agencies, the agency’s Loretta Ahmed (CEO, Middle East and Africa) and Stephanie Stamatakou (CEO, Asia Pacific) look to the future, at some of the tools and technologies that will transform our ability to use analytics to inform communication strategies.

This White Paper is free to download and forms part of a four-part series from Grayling, in support of AMEC Measurement Month 2018.