Transforming measurement for a more purposeful Communications future

The public relations and communications industry is in urgent need of new thinking and tools.

We need to be fitter for purpose to do our jobs better, but more profoundly, to step up to society’s wider challenges of growing distrust, widening social division, and failing to come to come together to tackle the big threats, such as the Climate Crisis.
Help is at hand.

In a special event organised by the Public Relations Institute of Australia discover how the Dublin Conversations helps you with new thinking – how many operate within the equivalent of a broom cupboard of thinking in their work?. And for immediate results, a new, free Toolkit, to put new ideas into practice for instant results. All freely shared to kickstart faster change so we can be fitter for purpose.

You can get a preview copy of the new Dublin Conversations tool, the Measurement, Evaluation & Iteration Canvas.

1. Discover the Dublin Window to enable you to think bigger in a world of greater fragmentation and convergence
2. Be inspired by case studies for more effective measurement and evaluation
3. Explore the big issues and dimensions we need to overcome for effective measurement, evaluation and iteration
4. Better understand the barriers that’s stopping effective measurement
5. Why you need to set SMARTA objectives
6. Discover how to do NEO – Nothing Evidently Observable – measurement
7. Start using eight new tools for bigger thinking for transforming your purposeful work.

Come away inspired, with greater confidence, and practical help to tackle your big challenges.

The Dublin Conversations is a global, non-commercial collective of academics and practitioners coming together to kickstart faster change for a more purposeful communications industry. It is freely sharing perhaps the largest collection of free tools, training programmes on ‘How to discover your authentic Purpose’ and ‘How to overcome Fake Purpose’, Green Papers, Dictionary, and free events.

It has created the ‘5 Steps to the Dublin Window’, a process that enables you to see the world through a bigger window, explaining how we socially interact without using labels like ‘advertising’, ‘communications’, public relations’ and more – enabling you to unlearn these ideas to either repurpose them, or replace them with better ones.