For the past decade buho has guided more than 210 projects accumulating more than 2 million data points, using it’s main research methodology: content analysis, with the purpose of evaluating communication performance. Working in a varied set of industries and contexts such as: FMCG, NGOs, Health, Finance, Energy and Politics (among others). This historic data has provided us with new opportunities, integrating Artificial Intelligence to enhance our consultancy service by analyzing bigger volumes of data and increasing our speed of delivery, as a result we can dedicate most of our time obtaining insights and helping our clients with decision making instead of focusing on operative tasks.

Join this webinar where Sebastian Becerra – Insights Manager at buho, will respond to the following questions:

How can ML be adapted to measurement and evaluation?
What our technological development with ML does and how it accommodates the needs of our clients?
Why did we develop this technology ourselves?
What do we expect for the future of our business?